What is SEO & Why is it Important?
Search engine optimization is a set of rules that can be pursued by website owners in order to optimize their websites for search engines and thus improve their search engine rankings. Besides, it is a great way to increase the quality of your web site by making it accessible, easier and faster to navigate.
SEO can also be considered as a framework since the whole process has certain guidelines, a number of stages and a set of controls. Adopting an appropriate SEO strategy for your business is imperative as it can help draw consumer traffic to your website as well as grow your sales and revenue. The main reason SEO is essential is that it helps you in achieving many of your business goals. SEO can help you:
- Improve the customer experience
- Drive more people to your site
- Increase your authority
- Build better relationships with your audience
- Most importantly- increase conversions, which mean more sales, more loyal customers, and more growth for your business.
Before we talk about our Search Engine Optimization strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements.
The aim of a search engine is to provide unbiased results that deliver information you are looking for as precisely and quickly and as possible. In order to do this, search engines are capable of discovering all relevant information online and ranking them in order of relevance and quality.
What is SERP?
A search engine results page is the list of results that a search engine shows in response to the user's query. Generally a SERP consist these things.
How You Can Dominate Search Engine With SEO Services?
Just Like everyone else, you too are thinking how you can organically and relevantly appear and secure the top spots on Google's lucrative Search Engine Results Pages (SERPs). Well, whether you're doing SEO in 2019 or any other year, it's important to pay homage to the components of trust. But, there are in fact hundreds of factors that attribute to your rank in Google's current algorithm.
There are a number of things that you can do in order to gain that place, but in order to dominate the Search Engine, there are few essential strategies that you need to follow religiously, let’s find out:
Quality Trumps Quantity Every Single Time
One of the persistent rules is that quality trumps quantity every single time, when it comes to the Web. Instead of focusing on doing something so many times, focus on doing it the right way enough times.
No matter what type of link-building efforts you're looking to engage in, No matter what type of SEO strategy you want to use ensure that it's about the quality not the quantity. Engagement levels will increase only by the underlying quality of your content.
Content is and Will Always Be King
There is no question about the fact that the underlying content will always be king. The SERP rankings will severely be affected by the content. Everyone seeks to share something that delivers real value. Hence, always put your best work in your content, because that's what counts.
Great content, can send you skyrocketing up Google's SERPs when crafted the right way, but only if you stay consistent. You can't deliver great content one week, ignore the quality for the next week, and then not deliver anything for a few weeks and expect to rank.
Keywords, Keywords, Keywords, But Don't Overdo It
Most people fail to understand that both the exact-match keywords and also Latent Semantic Indexing (LSI) keywords are important in your article. The only thing you need to know is in what quantity or ratio.
A ratio of 70 to 80% LSI keywords to the 30 to 20% of exact match keywords is said to be a healthy ratio. This is because you need your content to sound organic and natural, and not have to force keywords.
Focus on enhancing the user experience.
Generating a great user experience is also very important. That means, make your site user friendly. Make it easy to navigate. Searching for and discovering the right type of content should be easy for the users. Here are a few suggestions:
- Implement a fast site search
- Classify all your content using tags or categorizes
- Make the main menu easy to use
- Avoid using too many pop-ups
- Use breadcrumbs in your navigation
- Don't make your website too graphic-rich
Keyword Research & Keyword Targeting
While researching for the right keywords, it’s important to look for ones that have low competition but high search values and to choose short-tail keywords, long-tail keywords, and local keywords to work into your content.
Keyword targeting is using keywords that are related to your service or product in website and ad copy to achieve a top listing in the search engines. Proper keyword research is vital to find out which keywords you should be targeting for your business.
Let’s look at the steps you need to follow for keyword targeting:
Step 1: Make a list of relevant and important topics based on what you know about your business.
To begin with, think about the topics you want to rank for and which are important for your business. Then use those topics to help come up with some specific keywords later in the process. These will be the keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target customer is possibly conducting searches for those specific terms.
Step 2: Fill in those topics with appropriate keywords.
Now that you have a few topics you want to focus on, it's time to identify some keywords that fall into those topics. These are keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target customer is probably conducting searches for those specific terms.
Step 3: Research related search terms.
To find out more keywords that people might be searching about a specific topic, you can simply go to Google and take a look at the related search terms that appear whenever you search for a particular keyword.
Step 4: Keywords should be a mix of head terms and long-tail keywords.
Head terms are keywords phrases that are typically just one to three words in length, the ones that are generally shorter and more generic – whereas long tail keywords, are usually containing three or more words.
It's important to make sure that you have a mix of head terms and long-tail terms because it'll give you a proper balance with long-term goals and short-term wins.
Step 5: Monitor your competitors to see their way of ranking these keywords.
One important thing is to know that merely copying your competitors will not give you the first position. The same goes for keywords. Just because a keyword is significant for a competitor, doesn’t mean it's significant for you as well. Also, don’t ignore the ones your competitors are not focused on as it could be a huge opportunity for you to own market share on important terms.
On-Page Activities - Build the Optimized Website
There are two main factors, when it comes to optimizing a website or a blog post:
- On-page optimization
- Off-page optimization
On-page SEO is the practice of optimizing individual web pages in order to earn more relevant traffic and rank higher in search engines.
On-page refers to both the content and HTML source code of a page that can be optimized, opposite to Off-page SEO which refers to external links and signals. On-page SEO keeps changing over the years; hence it is important to keep up with the latest practices.
Here are the latest techniques you can use for On-page SEO to help your website rank higher:
- Keywords in the beginning of your page titles
- Short and descriptive titles
- Adding Keyword in first paragraph.
- Adding Keyword in the permalink.
- Using LSI keyword in H2 or H3.
- Including numbers and power words
- Shooting for around a 1.5%-3% keyword density.
- Not including your domain in the title
- Asking users to take action, at the end of blog post.
Eradicate Common Technical Issues
It can be annoying to come across the same technical SEO issues over and over again. When we refer to common technical issues, we are referring to a server or a website that causes a direct or indirect blow on indexation, search engine crawling and ultimately-ranking.
Some common technical issues include:
- HTTP header responses
- Page elements
- XML sitemaps
- 301 redirects etc
Technical issues, so that your other efforts of bringing your website in first page and crucial to boost your search visibility and Search Engine Optimization success.
Let’s take a look at few easy steps that we follow to eliminate the technical issues:
- Optimizing your URLs
- Cleaning your untidy URL structure.
- Make your website’s navigation faultless with proper link building
- Determining thin and duplicate content issues.
- Eliminating junk from your code and ensure that your site loads fast.
- Properly employing redirects to fix your broken links to optimize your website.
How to Keep a Track of SEO Results
There are few significant metrics you should be tracking monthly in order to keep an eye on what’s working and what’s not. These metrics include the number of pages visited, time on site, and click through rate and bounce rate.
Following are the major steps that will show you a quick overview of the pages on your site that are performing the best and why:
- Website Traffic from Search Engines
- Track Your Rankings for Specific Keyword Phrases
- Website Conversions from Search Engine Traffic
- Identifying Slow Loading Page Times
- Unbiased Keyword Rankings
- Tracking the top exit pages for organic traffic
- Keeping track of Organic conversion rate
- Local visibility
- Track Conversions
- See the Percentage of Traffic is from Organic Search
- Track Behavior Flow
- Analyze Your Lowest Organic Traffic Earners
WHY CHOOSE US
Elixir Web Solutions is the best SEO Company in Delhi. We offer cost-effective Search Engine Optimization with competitive analysis for your business. We evaluate every component of your website in detail, be it your website, your competition or the keywords that you need to target. We deliver the best results by performance and determination.
- Hardworking professionals for all our clients
- Dedicated Workforce for all SEO based research
- Certified SEO agency
- Certified Google Analytics & Google Adwords Professionals
- Experienced and inventive in all SEO variations
- Customized work for clients according to their needs and requirements
- Guaranteed performance and results
- Vigorous and logically developed custom codes from scratch for maximum sustainability
- 500+ Satisfied Customers across the world
- Customized, Growth-oriented SEO plans for every business
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