Choose from Our Affordable PPC Packages

Basic PPC
Basic PPC

$ 349

15% of Media budget exceeding 50,000

  • Keyword Research
  • No Landing Page
  • 2 Campaigns
  • Google Ads
  • No Emails
  • Internal DB or Google Sheets
  • Upto 50,000 Ads Budget
  • Monthly Reporting
Enquire Now
Advance PPC
Advance PPC

$ 499

15% of Media budget exceeding 1 Lac

  • Keyword Research
  • Upto 1 Landing Page
  • 3 Campaigns
  • Google, FB, Instagram Ads
  • Welcome & Thank You Emails
  • Internal DB or Google Sheets
  • Upto 1 Lakh Ads Budget
  • Monthly Reporting
Enquire Now
Enterprise PPC
Enterprise PPC

$ 999

10% of Media budget exceeding 3 Lac

  • Keyword Research
  • Upto 2 Landing Page
  • 5 Campaigns
  • Google, Bing, FB, Insta Ads
  • Welcome & Thank You Emails
  • CRM
  • Upto 3 Lakh Ads Budget
  • Weekly & Monthly Reporting
Enquire Now
Pro PPC
Pro PPC

$1,299

10% of Media budget exceeding 5 Lac

  • Keyword Research
  • Upto 3 Landing Page
  • 7 Campaigns
  • Google, Bing, FB, Insta, YouTube & LinkedIn Ads
  • Welcome & Thank You Emails
  • CRM
  • Upto 5 Lakh Ads Budget
  • Daily Summary, Weekly & Monthly Reporting
Enquire Now

What is Pay Per Click (PPC)?

PPC is a method of online marketing where you market your products and services by paying a fee for each time a person clicks on your ads on the websites where you choose to advertise. These websites can be of varied nature. They can be social media outlets, blogs, forum websites, etc.

There are several reasons as to why it is a good idea for your business to adopt a PPC campaign. From immediate increase in the traffic to your website, to a higher ROI, PPC advertising has become a staple for almost every organization that has realized the importance and the urgency to shift their marketing online.

As an astute PPC agency, at Elixir we understand the importance of online marketing and with pay-per-click advertising we can help you to better reach out to your target audience. With our PPC services we aim to take your marketing endeavours to new heights, by efficiently connecting you to people who are already out there looking for your solutions.

Our PPC Services

Search Advertising

Whenever people search for something on Google, or any other search engine, you'll notice that on the search engine result pages, some of the results have small ‘Ad’ logo on the tag. This is what Search Advertising is all about, and it is concerned with identifying key phrases that are used by people for use in Google Adwords and Bing Ads.

Display Advertising

Display advertising shows your adverts across relevant 3rd party websites all over the internet. Display advertising differs slightly from search advertising, in that you can target a much more specific audience using geographic, behavioural, and contextual targeting. Also, with display advertising you have a lot of creative control, as you can form your ads using text, logos, animations, videos, images and more.

Social Media Advertising

Ads under social media advertising can be targeted to groups of users based on demographics, interest in topics, or other data gathered by the platform. Typically, these ads will appear in a user’s ‘feed’ or ‘timeline’, and advertisers can pay by utilizing two bid strategies: CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions).

Remarketing

Remarketing is one of the most beneficial PPC strategies out there. It allows businesses to re-serve their ads to users who have previously clicked on them. These remarketing ads are beneficial because they remind customers about your products – especially to those who have previously made the purchase, or were close to making one.

Google shopping Ads

Boasting a simplified, flexible approach, with Google shopping Ads businesses can organize and promote their Google Merchant Centre product inventory within Google Ads. This enables businesses to create ads on Google and its network, which in turn leads to higher visibility to the targeted audience.

Mobile Advertising

Majority of the online traffic nowadays comes from smartphones. Thus, mobile advertising has the maximum reach and it also costs less than other forms of advertising. Therefore, it is a must for businesses who want to connect with their potential customers without having to spend an exorbitant amount of money.

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Google Adwords

Google compiles a pool of advertisers, and then chooses a set of winners to appear in the ad space on its search engine results page (SERP) whenever someone is searching for something on its platform. Google Ads operate on a pay-per-click model. This means that people bid on specific keywords and only pay for each click on their ad.

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Facebook Ads

Facebook allows users to create their own PPC advertisements through its Facebook Ads manager, and with Facebook ads you can place promotions for your brand or product right in the news feeds of your targeted audience. As Facebook is the biggest social media platform, it allows for better targeting for your ads, and you can reach out to people from all walks of life.

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Bing Advertising

Bing, just like Google, shows people what they are looking for on the basis of their search query. However, when compared to Google Ads, advertising on Bing has higher conversion rate. This is mainly due to less competition.

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YouTube Ads

Video marketing has become a key tool for online marketers. This means that YouTube, which is the largest video based social media network in the world, holds the key to future content marketing. There are a lot of different ways people can present their ads on YouTube.

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Instagram Ads

While Instagram is newer than a lot of other social media platforms, it is the breakout start when it comes to growth. It allows users to share their visual stories via varied ad formats and yields a better ROI compared to other outlets of advertising campaigns. Furthermore, Instagram Ads function in a similar fashion as Facebook Ads, where you pay for a sponsored post to reach a larger audience.

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Shopping Ads

These Ads feature detailed information about a single specific product (Product shopping Ads) or several related products (Showcase shopping Ads). In contrast to a text ad, a shopping ad offers higher customizability as it allows users to use photos of their product, a title, price, store name and more. In terms of their visibility, it varies on the basis of which search engine you opt for.

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Display Ads

Display Ads are an online marketing tool via which people are attracted to take a specific action. These ads come in a number of shapes or forms. They can be text-based, images or videos. Most of these ads are charged on a cost per click basis and are also used for retargeting campaigns.

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LinkedIn Ads

LinkedIn Ads help businesses to generate reliable B2B leads. They offer more than 3 times higher conversion rate for B2B than most of the other online advertising platforms. This means that if you want to pitch your brand or product to a fellow decision maker, then you just cannot miss out on LinkedIn.

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Twitter Ads

You can promote your tweets on Twitter so that they gain higher visibility to a targeted audience. These promoted tweets appear on Twitter streams or Twitter search results, and each Ad only supports a single tweet. This makes advertising on Twitter much more holistic than other social media advertising platforms.

Our PPC PROCESS

Website Analysis

First and foremost, we ascertain the goals you want to achieve from the online advertising campaign, then keeping those goals in mind we take into consideration all of the unique facets of your website, like its landing page and content. After thoroughly analyzing your website, we optimize it to increase its user friendliness, and make it more crawl-able for search engines.

Funneling of Audience

We create a marketing funnel that is based on a parallel approach to your sales funnel, where audiences are segmented by their intent so that we can form the best strategy to get the right message across to the right people.

Account Setup

To simplify your online marketing, we setup and organize accounts in various online advertising outlets for you. With our in-depth knowledge of Google Adwords, and other advertising platforms, we help you to target the right audience online.

Campaign Launch

After optimizing your website, determining your target audience, and setting up your online advertising accounts, we launch the PPC advertising campaign.

Campaign Analysis

After setting up and launching the PPC campaign, we monitor it closely to make sure that it is moving on the right track. For this, we use varied methods to test and analyze its efficacy.  

Campaign A/B Testing

Under A/B testing we perform a series of randomized tests, where we find out what’s working, and find solutions for what’s not. With this test, we test PPC ads for optimization and validation. Consequently, A/B testing helps us to improve your PPC ads, and leads to higher conversion rate, especially for higher end products.

Drip Campaigns

With this effective marketing technique we send prewritten messages to existing customers and potential customers over certain duration of time. This proven technique helps us to build you a loyal, recurrent customer base and also gets you more leads over time.

Brands We Worked

Get Your FREE PPC Proposal Now!

Why should you choose Elixir’s PPC Marketing Services?

As an innovative PPC marketing agency, at Elixir, our team of online marketing experts strategizes the best PPC advertising campaigns that are solely focused on how you can best connect to your audience without having to go through the limbo of generating traffic organically.

Some of the key facets of our PPC services are:

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We conduct research on all of your competitors to make your ads perform better than them.

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We maximize the reach of your brand by targeting specific audiences on specific online outlets, which helps us to bring relevant traffic to your website.

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We initiate our Ad copies with the most impactful punch lines to immediately seek all of the attention of the targeted viewer.

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We do not pitch false promises which you may have heard from other PPC companies and our actions factor in your specific needs in each and every step of our PPC marketing activities.

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In contrast to other PPC agencies, we do not jam in unnecessary words and keep our Ads concise, so that they are easily digestible and attract a lot more users and leads.

Choose from Our Affordable PPC Packages

Basic PPC
Basic PPC

$ 349

15% of Media budget exceeding 50,000

  • Keyword Research
  • No Landing Page
  • 2 Campaigns
  • Google Ads
  • No Emails
  • Internal DB or Google Sheets
  • Upto 50,000 Ads Budget
  • Monthly Reporting
Enquire Now
Advance PPC
Advance PPC

$ 499

15% of Media budget exceeding 1 Lac

  • Keyword Research
  • Upto 1 Landing Page
  • 3 Campaigns
  • Google, FB, Instagram Ads
  • Welcome & Thank You Emails
  • Internal DB or Google Sheets
  • Upto 1 Lakh Ads Budget
  • Monthly Reporting
Enquire Now
Enterprise PPC
Enterprise PPC

$ 999

10% of Media budget exceeding 3 Lac

  • Keyword Research
  • Upto 2 Landing Page
  • 5 Campaigns
  • Google, Bing, FB, Insta Ads
  • Welcome & Thank You Emails
  • CRM
  • Upto 3 Lakh Ads Budget
  • Weekly & Monthly Reporting
Enquire Now
Pro PPC
Pro PPC

$1,299

10% of Media budget exceeding 5 Lac

  • Keyword Research
  • Upto 3 Landing Page
  • 7 Campaigns
  • Google, Bing, FB, Insta, YouTube & LinkedIn Ads
  • Welcome & Thank You Emails
  • CRM
  • Upto 5 Lakh Ads Budget
  • Daily Summary, Weekly & Monthly Reporting
Enquire Now

Testimonials

PPC Advertising FAQ's

Is Pay Per Click (PPC) right for my business?

Unlike SEO and email marketing where it takes time to reap substantial results, PPC marketing works instantaneously. It helps businesses to target specific audiences with specific content. It is cost effective, as you only pay when someone clicks on your ads, and with apt PPC advertising, you can efficiently boost your revenues by increasing traffic to your website, enhancing the effectiveness of landing pages and lowering your ad budget.

Why would I pay for search engine advertising?

Search engine advertising, which is also referred to as Internet search advertising, or online search advertising, allows businesses to display their paid ads among the search engine results pages (SERP) of search engines, like Google, Bing, Yahoo, etc. When search engine advertising is done right, it is one of the best ways a business can increase its brand awareness, increase their website’s traffic, drive online sales, generate leads and get new customers. But to realize the dream of paid ads to fruition, they need to be paired with an optimized post-click experience, which relates to the content you provide people after they click on your ad.

How long does it take to see results?

PPC advertising campaigns promise fast and reliable results as they are a quick way to dramatically increase your website’s traffic and increase your online sales. However, to realize the full potential of a PPC campaign, and to get the best results, it is a must that your campaign is carefully managed over a period of several months.

Do you offer a package for my business? How much will it cost?

At Elixir Web Solutions, we cater to different businesses and provide them with tailor made PPC packages that suit their needs. As far as costs are concerned, they vary according to the type of advertising and the choice of online outlet. For example, with an online advertising platform like Google Ads, there is no one-size fits all, as it is a customizable platform where people can control their PPC budgets, and can also increase or decrease their ad spending as they see fit. 

Where will my PPC ads appear?

People can find some of the most common PPC ad formats on the search results pages of search engines like Google or Bing. On these pages, advertisers can place their brand, or their offerings in the form of an ad that targets a specific query phrase, or keyword, or behavior.

Why am I not seeing my PPC ads?

Searching for your advertisements continuously may cause them to wear out and go off the search engine results pages. This is due to the fact that when you repeatedly search for your ads online without clicking on them; Google’s algorithms automatically determine that your ads are no longer relevant or useful to users searching those keywords.

Why do I see my competitor’s ads everywhere? How do I achieve the same?

If you are using Google Adwords, then you need to know that it is a highly competitive marketing platform, where you take part in mini auctions for each of the times your advertisements are displayed online. The reason you may be seeing your competitors ads everywhere may boil down to the simple fact that they are winning those auctions. However, if you want to replace them on the podium, you’ll need to consider a number of factors like your bid, the relevance of your ad and landing page for Google, and understanding how your competition is placing their ads.

Why is my cost-per-click increasing?

In most cases, the main reason for an increase in CPC is that either a new competitor is trying to break into your niche, or maybe an old one has raised its bids to grab a larger piece of the market share. As more and more competitors target the same keywords, the competition increases along with the CPC. In most cases, this only translates to minor increases, but occasionally, it does lead to a substantial increase as well.

Should I bid on my brand name?

Yes, you should bid on your brand name, as sometimes your competition may bid on it to get your traffic and potential customers. If you don't bid on your brand yourself, your competitor’s paid ads will beat yours to the punch and will be shown above your organic listings.

This could potentially decrease the Click-Through Rate (CTR) for your online listings and can also decrease your website’s traffic.

How do I define ‘success’ in a PPC campaign?

The Click-Through Rate (CTR) is considered to be the most definitive metric when it comes to measuring a PPC campaign’s success. It is calculated by dividing the number of people, who saw your advertisements, by the people who clicked on it. A good CTR means that people found your advertisement to be helpful and relevant to their search query. 

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