What is Pay Per Click (PPC)?
PPC is a method of online marketing where you market your products and services by paying a fee for each time a person clicks on your ads on the websites where you choose to advertise. These websites can be of varied nature. They can be social media outlets, blogs, forum websites, etc.
There are several reasons as to why it is a good idea for your business to adopt a PPC campaign. From immediate increase in the traffic to your website, to a higher ROI, PPC advertising has become a staple for almost every organization that has realized the importance and the urgency to shift their marketing online.