What is Pay Per Click (PPC)?

Unlike SEO and email marketing where it takes time to reap substantial results, PPC marketing works instantaneously. It helps businesses to target specific audiences with specific content. It is cost effective, as you only pay when someone clicks on your ads, and with apt PPC advertising, you can efficiently boost your revenues by increasing traffic to your website, enhancing the effectiveness of landing pages and lowering your ad budget.

Search engine advertising, which is also referred to as Internet search advertising, or online search advertising, allows businesses to display their paid ads among the search engine results pages (SERP) of search engines, like Google, Bing, Yahoo, etc. When search engine advertising is done right, it is one of the best ways a business can increase its brand awareness, increase their website’s traffic, drive online sales, generate leads and get new customers. But to realize the dream of paid ads to fruition, they need to be paired with an optimized post-click experience, which relates to the content you provide people after they click on your ad.

PPC advertising campaigns promise fast and reliable results as they are a quick way to dramatically increase your website’s traffic and increase your online sales. However, to realize the full potential of a PPC campaign, and to get the best results, it is a must that your campaign is carefully managed over a period of several months.

At Elixir Web Solutions, we cater to different businesses and provide them with tailor made PPC packages that suit their needs. As far as costs are concerned, they vary according to the type of advertising and the choice of online outlet. For example, with an online advertising platform like Google Ads, there is no one-size fits all, as it is a customizable platform where people can control their PPC budgets, and can also increase or decrease their ad spending as they see fit. 

People can find some of the most common PPC ad formats on the search results pages of search engines like Google or Bing. On these pages, advertisers can place their brand, or their offerings in the form of an ad that targets a specific query phrase, or keyword, or behavior.

Searching for your advertisements continuously may cause them to wear out and go off the search engine results pages. This is due to the fact that when you repeatedly search for your ads online without clicking on them; Google’s algorithms automatically determine that your ads are no longer relevant or useful to users searching those keywords.

If you are using Google Adwords, then you need to know that it is a highly competitive marketing platform, where you take part in mini auctions for each of the times your advertisements are displayed online. The reason you may be seeing your competitors ads everywhere may boil down to the simple fact that they are winning those auctions. However, if you want to replace them on the podium, you’ll need to consider a number of factors like your bid, the relevance of your ad and landing page for Google, and understanding how your competition is placing their ads.

In most cases, the main reason for an increase in CPC is that either a new competitor is trying to break into your niche, or maybe an old one has raised its bids to grab a larger piece of the market share. As more and more competitors target the same keywords, the competition increases along with the CPC. In most cases, this only translates to minor increases, but occasionally, it does lead to a substantial increase as well.

Yes, you should bid on your brand name, as sometimes your competition may bid on it to get your traffic and potential customers. If you don't bid on your brand yourself, your competitor’s paid ads will beat yours to the punch and will be shown above your organic listings.

This could potentially decrease the Click-Through Rate (CTR) for your online listings and can also decrease your website’s traffic.

The Click-Through Rate (CTR) is considered to be the most definitive metric when it comes to measuring a PPC campaign’s success. It is calculated by dividing the number of people, who saw your advertisements, by the people who clicked on it. A good CTR means that people found your advertisement to be helpful and relevant to their search query.