Published
Decmber, 2019
Category
Electronics & Gadgets
client
Xtreme Communications
Xtreme Communications
About the Company
Xtreme Communications, as part of the Xtreme Group of Companies, has been continually raising Consumer Satisfaction levels with Communications Products and Accessories since 2003. The Xtreme TEAM have the experience and zeal to keep our reputation of being the most experienced retailer of Handsets, Tablets, Accessories and Repairs. Now we strive to provide you with the best NETWORK Solutions for your Mobile, Home or Office needs as well.
We welcome you to visit any of our stores and have a chat about your phone, home or office needs and we will help you select the most suitable products. No more runnning around from place to place .We’ll save you money, and time, too!
SEARCH ENGINE OPTIMISATION
532.12% IN ORGANIC TRAFFIC
Monthly Organic Traffic on the website has been increased by 532.12%
Challenge
- Website and Brand had almost Zero visibility in the Search Engines.
- The major challenge was to improve organic traffic& rankings across Australia.
- Increase ecommerce sale and conversions
Objective & Approach
Increase organic eyeballs with a focus on generating sales
- We started working from scratch, analyzed and researched relevant key phrases.
- SEO changes on the website and implemented all the suggestions as per the latest SEO trends.
- We have implemented all the on-site points like schema implementation, enhanced ecommerce tracking, publisher tags, etc to give search engine extra ranking signals.
- We started to build quality backlinks while using white hat techniques.
- As a key part of SEO we have optimized the content for their website as initially, they didn’t have content on their main categories.
- Also, we have created a content strategy for long-tail keywords & generic search queries related to diseases. After adding content we have seen a huge improvement in organic traffic.
SEO Performance
DATA COMPARED BETWEEN JULY 2014 AND OCT 2019
- Overall Traffic increased by 1,741.67%
- Organic Traffic increased by 532.12%
ORGANIC TRAFFIC
Traffic increase from Sep 2018 to Jan 2020
Email Marketing
MAILERS
We have created various promotional mailers based on the different categories, products & Offers.
SEGMENTATION
Segentation is done based on Gender & Age-wise to target specific health-related problems. Targetted emails have higher conversion and open rates.
TRIGGERS
Various triggers were created so that automated mailers are sent from the system. Example: Payment Error,Abandoned cart etc.
Pay Per Click
1100% INCREASE REVENUE
Increase revenue with 1100% on across all digital platforms
Approach
- The speed of the website is an issue for e-commerce website, we had to improve the website speed.
- We have improved the users flow on website and reduce the steps in checkout of the products.
- Improved the Mobile responsive area of the website and make it more friendly to navigate.
- We have designed the Smart PLA campaign & Dynamic Search ads to get the maximum number of orders.
- Re-marketing creative Ads were created; it helped to target bounced audience of websites who have not convert into sale.
- We have implemented the Smart bidding strategy such as Target ROAS to increase the ROI in cost effective way.
- Product Feed Optimization helps to being updated with products approved status which helped us to sell more products across Google.
- Ads were monitored from time to time, so that maximum conversion rate can be achieved.
Challenge
- To target specific audience for Electronic product and make them converted into sale.
- Brand Awareness & Revenue on a large scale for the usage of Electronic product.
- The major challenge was that we need to make customers go to store we have tweaked the Ads and made it as per Google guidelines.
Results Achieved
Conversion increase from Jan 2019 to March 2020
- The total number of Revenue increased 1100%
- The average cost per Click decreased 50.09%
- The conversion rate is increased by 300%
Social Media Marketing
99.9% INCREASE IN PAGE IMPRESSION
Daily page impression on all digital platform has been increased from 100 to 20 – 30K per day
Challenge
- No Digital Presence
- Lack of awareness of homeopathy category and its benefits among audience
- Build a strong brand image in the minds of the end users
Objective
To build strong digital presence and position Schwabe India as the most preferred brand in the category of Homeopathy products.
Approach
Build strong digital presence and reach out to the target audience
Initiated product promotion along with thoughtful campaigns by focusing on the topical health issues and started building brand credibility via videos and live discussions.
Develop interactive platforms for consumers to actively participate
Engaged audience through GIF, video contest, giveaways, customer testimonials and played majorly on user generated content
Inspire people to choose from the wide range offered by Schwabe India
To increase product awareness and sales we tapped on facebook shop feature where we created product catalog with the prominent CTA shop now and increased website traffic
HOW WE REACHED 10 MILLION USERS DIGITALLY?
With no previous online presence or promotion associated with Schwabe India, the objective was to build brand awareness and reach out to target audience pan India. To achieve the same we tapped on health issues with subtly promoting our products along with fine mix of content that include ( topical, informative, direct product promotion) to increase overall page performance
CONTACT US
For Inquiries
MAILING ADDRESS
D-7/3 Lower Ground Floor, Okhla Phase -2, New Delhi, India, 110020
EMAIL ADDRESS
sales@elixirweb.in
PHONE NUMBER
+91-9810161465
