The Sheetal Group
About the Company
The Sheetal Group is one of the leading manufacturer of water storage tanks, solid waste management products, Road Safety Equipments and Toilet Cisterns. It is estabblished in year 1989 by Mr. Bharat Aggarwal. Within a short period of time, we became the largest suppliers of solid waste management solutions to municipal corporations of Delhi, Mumbai, Shillong, Punjab, Haryana, Kolkata, Chennai and other major institutions.
Our products are manufactured keeping in mind the needs of the Modern Evolving India. Our exclusive range of products has helped us build an eminent clientele like NDMC, TATA Power, L&T, Adani, UNICEF, NBCC, NTPC, Air Force, Hero Group, DLF and many more.
SEARCH ENGINE OPTIMISATION
314.79% Increase in Organic Traffic
Monthly Organic Traffic on the website has been increased by 314.79%
In the past, Website designed by Sheetal Group was not user friendly, slow in speed and not technically optimized according to mobile and dekstop which resulted into low enquiers from customers. Other than this the keywords were not ranking properly, most of the keywords were highly competitive.
Objective & Approach
Increase organic eyeballs with a focus on generating Enquiries
DATA COMPARED BETWEEN JULY 2014 AND OCT 2019
Traffic Increase from Jan 2019 to Nov 2019
ORM ( Online Reputation Management)
Increased the Google Listing ratings for all the locations by posting positive reviewers.
PUSHING DOWN NEGATIVE RESULTS
Pushed down negative results from SERP by doing business listings on quality websites & handling negative comments with utmost care.
Enhanced Online Visibility with video content
BUILDING POSITIVE REVIEWS
We write & post positive reviews for all the online profiles of the brand.
Pay Per Click
600% INCREASE REVENUE
Increase revenue with 600% on across all digital platforms
- We have made multiple Landing Page for each category of The Sheetal Group
- We have improved the Call to action visibility in all the landing pages
- Re-marketing creative Ads were created; it helped to target bounced audience of websites who have not convert into sale.
- We have implemented the Smart bidding strategy Target CPA, to increase the conversion at lower cost
- To reach the purchasing and procurement department for B2B Segment we have used linkedin.
- We have done A/B testing of Creatives, landing page & audience for every services to improve the performance.
- Also, Made many Facebook Lead Generation Campaign to get relevant lead.
- Ads were monitored from time to time, so that maximum conversion rate can be achieved.
- To target specific audience for tank product & services to make them converted into sale.
- Brand Awareness & Revenue on a large scale for The Sheetal Group.
- The major challenge was that reach to B2B person and get the qualified leads at effective maximum cost per conversion rate.
Conversion increase from July 2014 to October 2019
- Return on AdSpend 15X
- Conversion Rate 300%
- Increase Revenue 600%
Social Media Marketing
80.5% Increase in Page Engagement
Page engagement on Facebook has been increased from 200 to 1700-1900 per day
To build strong digital presence amongst desired audience & create awareness regarding Waste Management as well as Road Safety category.
Build strong digital presence and reach out to the target audience
Strategically moved forward with effective campaigns and direct product promotions which depicted minute details of each product.
Develop interactive platforms for consumers to actively participate
Contests have performed well for the brand, whereas template based creatives, GIF, video contest, giveaways have been a part as well.
Took the path of CSR initiatives
to increase product awareness we tapped on topical issues which included water and garbage pollution mainly. It catered the right amount of attention & lead to indirect product promotion.
How we created awareness about other categories?
Initiated social media campaigns focusing on water & garbage pollution which lead to an indirect product promotion along with depicting our brand active on topical issues through questions & videos.
Tapped on a sensitive topic like garbage pollution during festival period via video which illustrated the true condition of garbage during festivals in India as we tend to forget about the litter around while we get too busy enjoying!
Everyone maintains hygiene at home but forget about the surroundings. The question asked by us was “What initiative are you taking to clean your surroundings?”
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D-7/3 Lower Ground Floor, Okhla Phase -2, New Delhi, India, 110020