About the Company
SSpringwel is market leader mattress brand in India. They have more than 30 stores all over India. They are also selling it online.
These mattresses are available at leading showrooms, all over India, which has been possible due to an ever increasing and satisfied base of customers. Due to its excellent quality and prompt services, Springwel mattresses are not only used but are repeatedly ordered by leading hotels, prominent personalities, corporate houses and several government & private institutions in India.
SEARCH ENGINE OPTIMISATION
1165% Increase in Organic Traffic
Monthly Organic Traffic on the website has been increased by 1165%
- Website and Brand had almost Zero visibility in the Search Engines.
- Other Big Challenge was to compete with major brands as Amazon, Flipkart, Sleepwell & more.
Objective & Approach
Increase organic eyeballs with a focus on generating sales
Data Compared Between January 2016 and July 2019
Traffic increase from July 2014 to Oct 2019
Email & SMS Marketing
We have created various promotional mailers based on the different categories, products & Offers.
Segentation is done based on Gender & Age-wise to target specific health-related problems. Targetted emails have higher conversion and open rates.
Various triggers were created so that automated mailers are sent from the system. Example: Payment Error,Abandoned cart etc.
We have created different promotional SMS marketing campaigns. We have also created different trigger-based SMS campaigns like Payment error, Cart Abandoned, etc.
Pay Per Click
1500% INCREASE REVENUE
Increase revenue with 1500% on across all digital platforms.
- We have to make different landing page for different offer, every time a new offer is live we have to make new landing page. .
- We have added proper call to action on each landing page.
- We have made types of campaign with different Ad groups as per the categories on website. Also, we have run certain Ads on product level (best selling products with high impression & click).
- Re-marketing creative Ads were created; it helped to target bounced audience of websites who have not convert into sale.
- We made campaign with smart bidding strategy from where we get good result like: Target Maximize Conversion, Target CPA and more.
- Ads were monitored from time to time, so that maximum conversion rate can be achieved. .
- To target specific audience for homeopathic product and make them converted into sale
- Brand Awareness & Revenue on a large scale for the usage of homeopathic remedies
- The major challenge was that we can’t run Google Ads on keyword ‘medicine’ due to Google policy. we have tweaked the Ads and made it as per Google guidelines
Conversion increase from July 2019 to March 2020
- Return on AdSpend 13X
- Conversion Rate 130%
- Increase Revenue 1500%
Social Media Marketing
99.9% INCREASE IN PAGE IMPRESSION
Daily page impression on all digital platform has been increased from 100 to 20 – 30K per day
To amplify new communication digitally and build brand awareness
- With a goal of revamping its brand persona, brand had come up with a new concept which was all about Sleep’s problems & solutions with a hashtag ##YouDeserveASpringwelSleep.
- The campaign included a 360 degree marketing plan to communicate the specified message on all the promotional devices (online, offline, and mobile).
- We amplified brand’s hashtag - #YouDeserveASpringwelSleep digitlaly.
- We created a series of posts talking about user’s sleep problems, what they face in their day to day life & how Springwel mattresses can help them.
- To engage the audience, a regular contest was planned with gratification.Interactive stories were done ON Instagram & Facebook to engage the audience.
HOW WE REACHED 10 MILLION USERS DIGITALLY?
- Our #YouDeserveASpringwelSleep was hugely successful. The campaign was able to strike a chord with the audience who are concerned about maintaining a healthy lifestyle.
- The promotional images were appreciated by many.The creatives, trending content and the timely execution gave thebrand a significant hype. We have reached 10 million+ users digitally.
- Creative Idea & brand tonality-We have analyzed sleep problems that people were facing in their day to day life &reated some real time posts that emotionally connected our audience.
- We had set up brand tonality tapping on following situationsWeekend tiredness | Festive fatigue | Day to day sleep problems | Unable to concentrate on your work & studies | Losing sleep over studies
D-7/3 Lower Ground Floor, Okhla Phase -2, New Delhi, India, 110020