Published
Decmber, 2019
Category
Health
client
Schwabe India
Schwabe India
About the Company
S Schwabe today is the world’s largest homeopathic manufacturer from Germany. It is also the global leader in Phytomedicines. Schwabe’s emphasis on the quality and efficacy of its products has made it one of the leading manufacturers of natural medicines in the world.
Dr. Willmar Schwabe India Pvt. Ltd., known as Schwabe India or WSI, the Indian subsidiary of Dr. Willmar Schwabe Group, was incorporated in 1994 and started quality of production homeopathic in 1997 to medicines provide at a high affordable Indian cost. Its state-of-the-art manufacturing plant, located at Noida in Uttar Pradesh, is the only one of its kind in the country.
“Elixir Web Solutions did a good job and we were quite satisfied with the work executed by them for our website revamping. The services and dedication to their clients are great and the account managers and the team respond quickly.
We recommend Elixir to all colleagues and associates seeking services in Digital activities and website designing.”
– Schwabe India
SEARCH ENGINE OPTIMISATION
966.59% INCREASE IN ORGANIC TRAFFIC
Monthly Organic Traffic on the website has been increased by 966.59%.
Challenge
In the past, Schwabe had redesigned & migrated its website that resulted in a massive drop in traffic and all the rankings dipped down.
Objective & Approach
Increase organic eyeballs with a focus on generating sales
- We started working from scratch, analyzed and researched relevant key phrases.
- SEO changes on the website and implemented all the suggestions as per the latest SEO trends.
- We have implemented all the on-site points like schema implementation, enhanced ecommerce tracking, publisher tags, etc to give search engine extra ranking signals.
- We started to build quality backlinks while using white hat techniques.
- As a key part of SEO we have optimized the content for their website as initially, they didn’t have content on their main categories.
- Also, we have created a content strategy for long-tail keywords & generic search queries related to diseases. After adding content we have seen a huge improvement in organic traffic.
SEO Performance
DATA COMPARED BETWEEN JULY 2014 AND OCT 2019
- Overall Traffic increased by 2,197.79%
- Organic Traffic increased by 966.59%
- Monthly Registration Increased by 1,084.25%
- Monthly Transactions increased by 548.97%
- Monthly Revenue increased by 583.79%
SEARCH ENGINE OPTIMISATION
Traffic increase from July 2014 to Oct 2019
Email & SMS Marketing
MAILERS
We have created various promotional mailers based on the different categories, products & Offers.
SEGMENTATION
Segentation is done based on Gender & Age-wise to target specific health-related problems. Targetted emails have higher conversion and open rates.
TRIGGERS
Various triggers were created so that automated mailers are sent from the system. Example: Payment Error,Abandoned cart etc.
SMS
We have created different promotional SMS marketing campaigns. We have also created different trigger-based SMS campaigns like Payment error, Cart Abandoned, etc.
Pay Per Click
800% INCREASE REVENUE
Increase revenue with 800% on across all digital platforms
Approach
- We have made types of campaign with different Ad groups as per the categories on website. Also, we have run certain Ads on product level (best selling products with high impression & click).
- Re-marketing creative Ads were created; it helped to target bounced audience of websites who have not convert into sale.
- We have implemented the Smart bidding strategy such as Target ROAS to increase the ROI in cost effective way.
- Product Feed Optimization helps to being updated with products approved status which helped us to sell more products across Google.
- We made campaign with smart bidding strategy from where we get good result like: Target ROAS, Maximize Conversion, Target CPA and more.
- Ads were monitored from time to time, so that maximum conversion rate can be achieved.
Challenge
- To target specific audience for homeopathic product and make them converted into sale
- Brand Awareness & Revenue on a large scale for the usage of homeopathic remedies
- The major challenge was that we can’t run Google Ads on keyword ‘medicine’ due to Google policy. we have tweaked the Ads and made it as per Google guidelines
Results Achieved
Conversion increase from July 2014 to October 2019
- Return on AdSpend 10X
- Conversion Rate 200%
- Increase Revenue 800%
Social Media Marketing
99.9% INCREASE IN PAGE IMPRESSION
Daily page impression on all digital platform has been increased from 100 to 20 – 30K per day
Challenge
- No Digital Presence
- Lack of awareness of homeopathy category and its benefits among audience
- Build a strong brand image in the minds of the end users
Objective
To build strong digital presence and position Schwabe India as the most preferred brand in the category of Homeopathy products.
Approach
Build strong digital presence and reach out to the target audience
Initiated product promotion along with thoughtful campaigns by focusing on the topical health issues and started building brand credibility via videos and live discussions.
Develop interactive platforms for consumers to actively participate
Engaged audience through GIF, video contest, giveaways, customer testimonials and played majorly on user generated content
Inspire people to choose from the wide range offered by Schwabe India
To increase product awareness and sales we tapped on facebook shop feature where we created product catalog with the prominent CTA shop now and increased website traffic
HOW WE REACHED 10 MILLION USERS DIGITALLY?
With no previous online presence or promotion associated with Schwabe India, the objective was to build brand awareness and reach out to target audience pan India. To achieve the same we tapped on health issues with subtly promoting our products along with fine mix of content that include ( topical, informative, direct product promotion) to increase overall page performance
CONTACT US
For Inquiries
MAILING ADDRESS
D-7/3 Lower Ground Floor, Okhla Phase -2, New Delhi, India, 110020
EMAIL ADDRESS
sales@elixirweb.in
PHONE NUMBER
+91-9810161465
