Published
Decmber, 2019
Category
Sports
client
Saurashtra Premier League

About the Company

The Saurashtra Premier League (SPL) is a professional twenty (20)-over format cricket league in Saurashtra, India. The league has been formed by Saurashtra Cricket Association and will follow T-20 format which has captivated one and all and continues to attract millions across the world.

SPL unearths some talented regional and international cricket stars. The Saurashtra Cricket Association administrates the cricket league and is dedicated for betterment of all formats of cricket by ensuring competitive tournaments and infrastructure.

SEARCH ENGINE OPTIMISATION

12,592 INCREASE IN ORGANIC TRAFFIC

Monthly Organic Traffic on the website has been increased by 12,592

Challenge

  • The major challenge was to improve organic traffic & rankings across India.
  • Get traffic to watch the match live on the website.

Objective & Approach

Increase organic eyeballs to watch live match on the website.

  • We started working from scratch, analyzed and researched the website and its competitors.
  • SEO changes on the website and implemented all the suggestions as per the latest SEO trends.
  • We have implemented all the on-site points like schema implementation, meta tags, headings, etc to give search engine extra ranking signals.
  • We started to build quality backlinks while using white hat techniques.
  • As a key part of SEO we have optimized the content for their website
  • Also, we have created a strategy to promote live matches on the website.
SEO Performance

DATA COMPARED BETWEEN JULY 2014 AND OCT 2019

  • Organic Traffic increased by 573.23%
  • 50% Targeted Keywords are Ranking on Google in Top 20
  • 85% Optimized Website (according to SEMrush)
SEARCH ENGINE OPTIMISATION

Traffic increase between 1 May 2019 to 27 May 2019

saurashtra case study

Pay Per Click

2000% Increase brand Awareness & Footfalls

Increase Brand Awareness with 2000% on across all digital platforms.

Approach

  • We have made several landing page and designed the website so that people buy the ticket.
  • We have added proper visible book ticket call to action on each landing page
  • We have made types of campaign with different Ad groups as per the categories on website. Also, we have run certain Ads on product level (best selling products with high impression & click).
  • Re-marketing creative Ads were created; it helped to target bounced audience of websites who have not convert into sale.
  • We have to create different campaign for different teams to reach different audience.
  • We have created multilingual landing pages to reach the right audience and proper information about when the live matches are broadcast-ed on TV.
  • Ads were monitored from time to time, so that maximum conversion rate can be achieved.

Challenge

  • To target specific audience who are interested in Cricket
  • Brand Awareness & Revenue on a large scale for the usage of homeopathic remedies.
  • The major challenge was to gather crowd to watch the match to come to the stadium.
  • To build recognition for the league among the local and visiting audiences leading to a larger footfall.

Results Achieved

Conversion increase from July 2019 to March 2020

  • Return on AdSpend 20X
  • Footfall Rate 100%
  • Brand Awareness 2000%

Social Media Marketing

Increased 5k Instagram followers organically

The Instagram page added 4048 followers with 424 content posted on the page along 1405 stories.

Challenge

  • No Digital Presence
  • Build a strong brand image in the minds of the users
Objective

To build strong digital presence and recognition for the league among the local and visiting audiences and further lead to a larger footfall.

Approach

  • Pre announcement and teaser campaign were done to build hype
  • To engage audience regular contest was planned with gratification
  • Real time match updates were posted to make sure people who were not able to attend the match can experience the same sitting back at home
  • Planned and executed campaigns to generate UGC

Highlights

The Facebook page added 25,437 new fans, 433 posts were published on the page which had a reach of 2,40,57,356 with a total impression of more than 37 million. Video content was well received on the page.
The Twitter Page added 724 fans with 381 tweet were published on page with total impression of 212K along with 472 mentions and 19.7k Profile visits.
The Instagram page added 4048 followers with 424 content posted on the page along 1405 stories

The Way We Work

Presentations are communication tools that can be used as demonstrations, lectures, and more. Most of the time, they’re presented before an audience.

CONTACT US

For Inquiries

MAILING ADDRESS

D-7/3 Lower Ground Floor, Okhla Phase -2, New Delhi, India, 110020

EMAIL ADDRESS

sales@elixirweb.in

PHONE NUMBER

+91-9810161465

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