Published
Decmber, 2019
Category
Education
client
Newstrides
Newstrides
About the Company
N NewStrides is Overseas Education Consultants in India. We are the trusted overseas education consultants for the Embassy of Ireland, and our Directors are also certified by Education New Zealand and the British Council. Our alumni from IIM Bangalore, Boston University and the University of Massachusetts as our founding members, we understand the importance of quality education.
We have offices in Bangalore, Pune, New Delhi, & Bhubaneswar. We tend to be the best overseas education consultants in Bangalore. We provide end to end solution for your study abroad programs, as we understand how important it is for you and your family.
“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope
SEARCH ENGINE OPTIMISATION
573.23% INCREASE IN ORGANIC TRAFFIC
Monthly Organic Traffic on the website has been increased by 573.23%
Challenge
In the past, NewStrides faced massive drop in traffic. The major challenge was to improve organic traffic and user interaction on website from all over India.
Objective & Approach
Increase organic eyeballs with a focus on generating Enquiries
- We started working from scratch, analyzed and researched relevant key phrases.
- SEO changes on the website and implemented all the suggestions as per the latest SEO trends.
- We implemented a Content Marketing strategy by posting Blogs on latest and trending Topics.
- We have implemented all the on-site points like optimising alt tags, internal linking, updated meta description and Titles , optimized heading, etc to give search engine extra ranking signals.
- We started to build quality backlinks while using white hat techniques.
- As a key part of SEO we added testimonials from valuable customers.
SEO Performance
DATA COMPARED BETWEEN JULY 2014 AND OCT 2019
- Organic Traffic increased by 573.23%
- 50% Targeted Keywords are Ranking on Google in Top 20
- 85% Optimized Website (according to SEMrush)
SEARCH ENGINE OPTIMISATION
Traffic increase from July 2017 to Nov 2019
Pay Per Click
700% INCREASE LEAD
Increase lead with 700% on across all digital platforms
Approach
- We have made types of campaign with different Ad groups as per the courses on website.
- Google Search Ad to get lead.
- Gmail Sponsored Promotion Ad by targeting in study in abroad.
- Re-marketing creative Ads were created; it helped to target bounced audience of websites who have not convert into lead.
- Facebook Lead Generation Ad to get relevant lead.
- We have implemented the Smart bidding strategy such as Maximize Conversion to increase the Lead in cost effective way.
- We made campaign with smart bidding strategy from where we get good result like: Tsrhet ECPC, Maximize Conversion, Target CPA and more.
- Ads were monitored from time to time, so that maximum conversion rate can be achieved.
Challenge
- To target the specific audience interested to study in Ireland only and generating lead from them because there are more searches for the keyword “ study in abroad” and also having in-market audience for the same.
- Brand Awareness & Leads on a large scale for the study in Ireland.
Results Achieved
Lead increase from October 2018 to October 2019
- 10X Return on ad spent
- 40% Conversion rate
- 700% increase leads
Social Media Marketing
99% INCREASE IN PAGE IMPRESSION
Daily page impression on all digital platform has been increased from 100 to 20-30K per dayChallenge
- No Digital Presence
- Lack of awareness of homeopathy category and its benefits among audience
- Build a strong brand image in the minds of the end users
Objective
To build strong digital presence and position Schwabe India as the most preferred brand in the category of Homeopathy products.
Approach
Build strong digital presence and reach out to the target audience
Initiated product promotion along with thoughtful campaigns by focusing on the topical health issues and started building brand credibility via videos and live discussions.
Develop interactive platforms for consumers to actively participate
Engaged audience through GIF, video contest, giveaways, customer testimonials and played majorly on user generated content
Inspire people to choose from the wide range offered by Schwabe India
To increase product awareness and sales we tapped on facebook shop feature where we created product catalog with the prominent CTA shop now and increased website trafficATA COMPARED BETWEEN JULY 2014 AND OCT 2019
The Way We Work
Presentations are communication tools that can be used as demonstrations, lectures, and more. Most of the time, they’re presented before an audience.
CONTACT US
For Inquiries
MAILING ADDRESS
D-7/3 Lower Ground Floor, Okhla Phase -2, New Delhi, India, 110020
EMAIL ADDRESS
sales@elixirweb.in
PHONE NUMBER
+91-9810161465
