Published
Decmber, 2019
Category
Health
client
Cancer Healer Center
Cancer Healer Center
About the Company
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Established in 1997, Dr. Krishna’s Cancer Healer Center is the world’s 1st & only Immunotherapy Cancer Clinic under the system of CAM. Through effective treatment and evolving medicine, the center aims to fight against cancer and help every patient live a more wholesome, fulfilling and rewarding life.
SEARCH ENGINE OPTIMISATION
129.01% INCREASE IN ORGANIC TRAFFIC
Monthly Organic Traffic on the website has been increased by 966.59%
Objective & Approach
Increase organic traffic & rank high on competitive & local keywords
- We started an in-depth audit of backlink profile & disavow toxic & low-quality backlinks.
- Once backlink audit was done we build quality backlinks while using white hat techniques.
- New keywords were suggested which includes location-specific keywords too as they were having 11 centers across India.
- To overcome further on-page & technical SEO factors, a comprehensive technical recommendation report was created and implemented.
- As a key part of SEO we have optimized the content for their website as initially, they didn’t have content on their main categories.
- We have revised the content of the website as per the keyword popularity and also focused on semantic keywords. To target location-specific search queries we created location pages.
SEO Performance
DATA COMPARED BETWEEN JAN 2018 AND OCT 2019
- Overall Traffic increased by 195.36%
- Organic Traffic increased by 129.01%
SEARCH ENGINE OPTIMISATION
TRAFFIC INCREASE FROM FEB 2017 TO MAY 2019
Email & SMS Marketing
MAILERS
We have created various promotional mailers based on the different locations & services.
SEGMENTATION
Segentation is done based on Gender & Age-wise to target specific health-related problems. Targetted emails have higher conversion and open rates.
TRIGGERS
Various triggers were created so that automated mailers are sent from the system.
Chat
We integrated Whatsapp chat for quick and better customer interaction. It increased leads and improved communication.
Pay Per Click
1400% INCREASE LEADS
Increase Leads with 1400% on across all digital platforms..
Approach
- We have made types of campaign with different Ad groups as per the location of the Centers.
- We have implemented the Smart bidding strategy such as Target CPA to increase the Leads in cost effective way.
- Running Display ads on google, Custom Intent wise to people who are searching for cancer treatment & more.
- We made campaign with smart bidding strategy from where we get good result like: Target Maximize Conversion, Target CPA and more.
- We made campaign with smart bidding strategy from where we get good result like: Target ROAS, Maximize Conversion, Target CPA and more.
- Ads were monitored from time to time, so that maximum conversion rate can be achieved.
- Facebook Display Ads were shown to people where people have an interest in Cancer, Cancer hospital and more
Challenge
- The main challenge was to get the ads approved as cancer comes in the grey area.
- People are looking for cancer information not cancer treatment but we have identified the best possible keywords to get quality leads
- We have to target people who are looking for treatment through immunotherapy
- Generating leads through different keywords, with different Languages for different states
- Reaching in all parts of the country wherever a person is searching for Cancer Treatment.
Results Achieved
Conversion increase from July 2014 to October 2019
- Click Rate Increase 10X
- Conversion Rate Increase 20%
- The total number of qualified leads increased 1400%.
- The average cost per lead decreased 100.09%.
- The overall average cost per click decreased 45.02%.
- The overall average click Increased 75.02%.
Social Media Marketing
93.7% INCREASE IN ORGANIC ENGAGEMENT
Increased Organic Engagement & received relevant customer responses.
Challenge
- Despite being on Social Channels with 1Lac+ audiences, there was no engagement & relevant interaction.
Objective
- To engage audiences with social content.
- Increase social presence over different platforms.
- Create awareness about the Center & it’s treatment.
- To subtly place Cancer Healer Center’s therapy as an ultimate solution for Cancer.
Approach
- Redefined overall social media content strategy as per the social channels.
- Taking the educational and informative route to engage the audience organically by tapping on the different cancer awareness day.
- Initiated more user conversations and generated patient testimonials in the form of video to build brand credibility.
- To maintain page performance and stick people to the page we curated content around inspirational/ motivational quotes, as motivation and positivity play a very important role in defeating cancer.
LEVERAGE VIDEO CONTENT TO ENGAGE AUDIENCE
People tend to believe what they see. We opted for the Video Marketing to grasp more attention of the audiences.
Over Youtube, we engaged the audience by trigging the emotional chord of the users. We shared multiple testimonials to which audiences could connect to, and also posted various awareness and health-based videos.
CONTACT US
For Inquiries
MAILING ADDRESS
D-7/3 Lower Ground Floor, Okhla Phase -2, New Delhi, India, 110020
EMAIL ADDRESS
sales@elixirweb.in
PHONE NUMBER
+91-9810161465
