Elixir Web Solutions- A Right Choice for Pay Per Click Advertising
If you are looking for a wholesome package for your digital solutions, then you have stopped at the right place. We are the right choice for releasing the pressure of establishing oneself on the digital platform. In today’s digital world, it has become vital to show your presence on all digital marketing places ranging from TV, Radio, SEO, SMO, PPC etc.
“ At Elixir, we not only improve your presence online but also devise business strategies for you to get maximum profits by targeting the desired audience.
” - Anand (PPC Specialist, Elixir Web Solutions)
Want to Take Your PPC Advertising at Next Level
Elixir Web Solutions is a certified Google partner, digital marketing agency with expertise in pay per click advertisements. We optimize your campaigns to generate revenue at the lowest possible cost and make sure you get the maximum out of your pay per click budget. Your campaigns are in safe hands.
Our team of experts work their fingers to the bone to meet the ROI (Return on Investment) expectations of our clients through structured and engaging search engine marketing (SEM) campaigns. Let us now take a look what is PPC?
Understand the Ins and Outs of PPC
PPC basically stands for pay-per-click. In this model of digital marketing, an advertiser pays some amount each time their advertisement is clicked. Elixir Web Solutions is one of the best pay per click advertising company in town that provides you out of the box PPC management services.
What is Pay Per Click Advertising?
Pay per click is the process in which an advertiser pays a fee to the search engine sites each time a user clicks on the ads that appear in the search engine results along with organic, non-paid search results.
All these ads slots are sold in an auction format. If you want to be at the number one slot, you need to set the maximum bid to secure the number one slot. By choosing specific search terms, you can outbid other marketers. Thus, your ad has a pretty good chance to be at number one rank as compared to the other sponsored or paid ads. It can be better explained through an example
Suppose you bid at $2 per click for the search term “electronic toothbrush” and your bidding amount is the highest, you would appear at the number one slot. If 50 people search for the same term and click on your PPC listing, then you would be paying a fee of $100 to the search engine.
One can differentiate between PPC ads and organic or natural search results on a page by looking out for words such as “Sponsored Ads” or “Sponsored Links”. If you fall under paid category, then you get easily noticed in the pool of links; whereas, non-sponsored links still struggle to attract user’s attention.
PPC Ads are not only beneficial to advertisers whose revenue is generated through it but also to the web users as it becomes easier for them to gather information which they are trying to seek from the internet.
We have talked much about what PPC listing actually is. Now let’s move on to the resources that are based on the PPC concept:
- Google AdWords
- Google AdSense
- YouTube Ads
- Bing Ads
Google is the most common search engine. It attracts great traffic if you choose Google advertising pay per click. If you have any queries, you put keywords pertaining to your interest and if they match with the PPC listing, you are shown at the topmost position thereby driving more traffic to your website.
Using PPC marketing through Google Ads is highly valuable because it gets loads of traffic due to its popularity. Therefore, there are huge chances of converting a good number of clicks into sales, which in turn helps in revenue generation.
However, there are a number of factors that determine the success of you campaign:
Factor #1. Right PPC Keywords: Keywords should be generated in a way that holds relevance to one’s search, selecting the right keywords and ad text, opting for tight keyword groups.
Factor #2. Relevant Landing Pages: Creating optimized landing pages with powerful and relevant text, customized to specific search keywords is necessary for a successful PPC campaign. When people click on your PPC campaign, it directs to a specific page on your website which is called landing page. This page should be designed in such a manner that it should have the capability of converting traffic into customers.
Factor #3. Ad Quality or Quality Score: This is the score given by Google for your advertisement based on the relevance and quality of the keywords, the content of your PPC Campaign and landing pages. A higher click-through rate will definitely give you a higher quality score. It helps you to improve your ranking.
Based on the Ad quality score, the search engines may increase or decrease the bid amount imperative to remain at a specific position. Advertisers are likely to get more ad clicks at lower rates with better quality score.
What are the Advantages of Pay Per Click Advertising?
By now the concept of PPC advertising must be clear, but to get the complete picture we should know the benefits of opting for a PPC Campaign:
PPC Gives Fast Results
In this fast moving world, all businesses want to take the lead. To remain in the market one has to opt for smart marketing techniques. For this business owners think that they can get the fast results from SEO (Search Engine Optimization), but this is not the case. PPC is the faster way to reach your audience while SEO is a long-term strategy.
You can be shown on the first page of the search engines as soon as you set up your campaign. Basically it gives you the opportunity to be on the first page of the search engines immediately for highly competitive keywords while the non-paid still struggling to find a good place on these search engines.
PPC Campaigns Attracts Instant Customers
In a very short span of time, PPC brings instant customers and generate your ROI. PPC Campaigns related to your product/ services or your business appear online instantly as soon as the campaign is launched. People who click on your ads are most likely the potential customers interested in your products and services and this may result in the sale of the product.
It is also cost-efficient in a way that you pay only that fees for which a click has been made. It gives you more control over your marketing options than any other digital marketing sources. You can strategize a maximum bid and budget on a daily or monthly basis. As soon as you reach your spend limit your ad will automatically stop showing and you will not be charged further.
PPC Campaigns are Measurable
Every keyword that triggers your ad, every click and click-through rate and cost per click for every keyword can be tracked and measurable. It allows your cost per click to be measured immediately against conversion sales to determine your ROI.
Good Tool for Remarketing
It becomes feasible to track your previous website visitors and retarget those who have not yet converted or those that you want to convert again for renewable or repeat business. Your retargeting campaigns will appear to them whenever they visit websites that are part of the Google network having millions of web pages.
Every time a potential customer visits your website can be tracked by us and we can display ads continually until they become paying customers for you. We also offer the service of follow up with every single visitor that comes to your website by displaying targeted ads in front of them.
Adds Recognition to the Brand
This is very helpful for branding purposes as whenever a visitor visits your website and leaves we follow them with the targeted ads everywhere they go online. It is useful for creating awareness of your brand/product which can benefit your organization in the near future.
Reach the Right Audience:
As a reputed pay per click advertising firm, we along with our clients devise strategies as to when and where the ads will appear depending on numerous factors including keywords, location, website, device, time, date and much more. We also perform proper analysis to choose the right audience for your business based on various factors like user’s age group, interest, behaviour, designation, industry, etc.
Elixir Web Solutions is the well-established pay per click advertising company that gives you a wide range of services beneficial for your company’s growth:
- Strategy: No business or marketing techniques can sustain without a well-structured strategy. Our planning includes brainstorming seed keywords & managed placements, creating campaign structure, establishing correct campaign settings, USPs and commercial objectives, client’s demographics and many more.
- Optimization & Testing: Monitoring the campaign is a crucial part. It includes managing campaign performance, keyword performance, landing pages and ad copy testing.
- Creation and Implementation: We help in creating and managing your PPC account according to the industry’s best practices.
- Reporting: We analyze the performance of the campaign that helps in making further changes if required,
Why Elixir Web Solutions?
While the concept of PPC Campaign may appear quite simple but implementing a PPC Campaign requires highly technical skills. We have extensive experience in planning, running, and monitoring PPC campaign with a dedicated team to make your campaign a success.
Our experts manage your spending budget to bring you the most affordable traffic possible.
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