Local SEO Services to Market your Local Business Online

Local SEO supplements other traditional SEO techniques. It helps you to rank higher in local search engine result pages and is a viable option if you want to focus on a specific geographical location.

SEO can get complex, as it takes into consideration a lot of different factors, but the basic principles behind the concept are pretty straight forward. It all begins with major search engines like Google, Bing & Yahoo who want to provide its users with the best possible service. This means providing the most relevant and high quality results. To provide the best possible results, search engines scan different websites for their user friendliness and rank them accordingly. This is where SEO comes in, helping you to make sure that your website ranks higher in the search engine for the relevant search queries.

Despite their similarities in functioning, Local SEO and Organic SEO aren’t the same. Organic SEO focuses on generating higher visibility for your website on a global or a national scale. On the other hand, Local SEO allows businesses to connect with potential customers of a particular region.

Google My Business is a free to use tool which lets you manage your Google business listing, which consequently affects its visibility on other Google services like Google search and Google maps. It is a reliable weapon in the arsenal of any Local SEO strategy and is one of the most essential SEO services for local businesses.

Adding and verifying your business on Google business listing is completely free. Anyone can add a place on it without any charge, but to add details to your listing, like the products or services you provide, your working hours, etc., you’d need to claim your business. You can also do this via Google My Business Account, which is also absolutely free.

Ans- SEO is definitely not what it used to be, and regardless of what other SEO companies may tell you, their old techniques just won’t work nowadays. With time SEO has also revolutionised to accommodate for all the changes that search engines have made to their algorithms. At Elixir Web Solutions, we understand the need of the hour, and have also adapted our services, and our outlook to better cater to our clients. We help people to reach their potential customers via their website in the best way possible, all the while complying with all the latest revisions made to the search engine’s functioning. Our affordable SEO services factor in all the present and future changes, improving user experience and usability of your website.

Foursquare is a worldwide community platform, which is dedicated towards search and discovery of local businesses. With integrated reviews and ratings, it acts as a city guide and helps people to find a place that best caters to their needs. Just like Google Business Listing, you need to add your business and verify it to make it visible on Foursquare. You can then use it to promote your business and know what your customers think about your offerings.

Local citations come in various forms and are essentially any mention of your business on the web. It can be your company name, contact information, website address, etc. Citations in Local SEO are a key factor that can help you in improving your local search results.

Yelp essentially functions just like a social media platform. Contrary to popular opinion, Yelp is more than mere customer reviews of local services. It also hosts a wide array of business tools that enable more people to find your products and services. It lets businesses post pictures and interact with their customers and even purchase advertising.

You can easily add your business on Apple maps, by visiting Apple maps connect page.  After logging in, you will be prompted by the small business menu, where you need to click on ‘Add My Business’. Then you need to read and agree to the terms of use, after which you can proceed to find your business in Apple Maps directory and add it from the ‘Add New Place’ option.

Bing Places, like Google My Business, allows businesses to create and manage their listing online, but the only caveat being that it operates on Bing’s search engine. Bing is a Microsoft owned search engine and trails Google in terms of market share. However, despite Google’s dominance over the search engine market, Bing still hosts over a billion visitors a month. With Bing Places you can improve your online presence and reach new potential customers.