A new year brings out new opportunities to explore & examine. For Digital Marketers, like us, exploration & adapting the changes is inevitable. So, now let’s prepare ourselves for this year to be more fruitful for us & for the Google Spiders!
Website Load Speed, Security & the Interface
The better your website is for the viewers considering the UI interface & visuals it offers , the better it would be in the eyes of Google Search bots. Google thrives to offer its users the best user experience possible. Website load speed, its interface & the security it offers, are some factors that collate to make a good user experience. HTTPS has held great importance in 2017 & supposedly, it’ll continue to be on the priority list in 2021 as well.
Rich snippets and Schema Markup
You might have come across visuals & images holding the details such as pricing or rating of the product or service while searching for your query on Google. However, not everyone gets advantage of rich snippets since schema supports listings that pertains to food recipes, news or travel. So, if you belong to any of these verticals you cannot afford to miss the benefits rich snippets has to offer.
A captivating Title & Meta description
Google has always given weightage to a compelling title & meta description. Having these right, forms the basis of being shown in the search results & eventually, it gets the traffic directed to the website. The more informative the descriptions are, the easier it becomes for the users to find what they are looking for. Snippets are really important to keep your SEO efforts rolling.
Analyse the SERP
Finding out the relevant keywords to your business from investigating through the search engine result pages is a wise thing to adopt. Do a search query in Google & then see what results it displays & try to figure out its relevance to your search term. You are in a way trying to understand Google’s point of view in displaying the content it displays for a particular search query. This is a great practice & you should be having a focus on it this year.
Keyword research
As we are aware of the fact that all searches revolves around keywords, so having a good idea of the words or phrases being used, relating to your business, is highly recommended. This will help you in estimating the type of content your users are searching for & thus, enabling you to create the same sort of content meeting your users’ needs.
Easily Crawlable URL’s
All your efforts given to your website would go in vain if your URL’s cannot be crawled or indexed by the Google bots. It is of huge significance that the web pages should be designed in a way which lets search bots easily understand the text, images, videos or visuals on the pages. This will ensure the pages to get indexed by the bots.
To know more, visit Elixir Web Solutions for leading digital marketing solutions!
