Overview of SEO

Around 90% of the people using Google only look at the first page of search results and most people click on the first three results. Though most of people worldwide use Google, but this concept applies to every search engine. So what needs to be done if your small business website appears on the 12th page of results instead of the first page?

Search Engine Optimization is the process of increasing the site position and page rank organically through quality backlinks and effective keywords. SEO is the most effective way to increase traffic to your website.

Ideal Visitors

There are over 180,000,000 registered websites today, which means people depend on search engines to find exactly what they are looking for. If they do not find it on the first page, they prefer to adjust their search terms and start from the scratch instead of searching on subsequent result pages.

People who search for exactly what you offer and see your site on the first page of results are considered ideal visitors as they are most likely to convert into prospective customers, etc. If your website is not in the top few results, let alone the first page, it is almost like your website does not exist which ultimately means that your business doesn’t exist.

Growing business through SEO

Seo services lets you focus your efforts on the exact people you want to visit the website. As businesses are able to target the ideal customers instead of depending on the broad ads, most of the businesses say SEO services give them the most bang for their money to newspaper/TV ads. After seeing the numbers in the revenue, it becomes apparent why SEO services are valuable – especially for small businesses. However, you are not completely done when the page reaches the front page of search engines. Visitors are likely to becomes customers if your website is well-designed, has clear information and polite staff to answer any questions.

Page rank and site position

The position of the site is determined by page rank. Every website has a ranking of the particular keywords or search terms. Initially, the search engines worked by tracking all the words present on the webpages. If you search for ‘handmade shoes’, you will see a list of website containing these two keywords. The website which contains these keywords most often will rank on the top.

Basically, the websites are graded by search engines on two main components – backlinks and keywords. Websites which are referred to often by other websites or backlinked, are more likely to be considered relevant by search engines. The websites are ranked by the number and quality of backlinks to it from other websites.

Keywords let the Google see your website and know what it is about, while backlinks determine how much Google trusts your site to be relevant. The keywords and backlinks are both essential in moving the website up the search result chain. There are two corresponding components to move up the chain – On-site and Off-site SEO. On-site seo services involve optimizing the website to contain the relevant keywords. The off-site SEO services involve you working to create the backlinks which originate from other sources. These links can be created using social media, articles, blogs, discussion boards and more. The more influential the website which links back to you is, the more effect the backlink from the site is going to have on the search result ranking.

Good SEO takes time!

Because everyone banks highly on the search engines to find anything over the internet, SEO is the most effectual way to increase the traffic on the site. Good SEO takes time, so the sooner you start, the sooner you can move up the page rank ladder.

To learn more about the SEO services, contact Elixir Web Solutions now! At Elixir Web Solutions, we offer effective SEO services and specialists who can help you improve the page rank.

Contact us today!


Govinda Chandak

Qualified Electronics Engineer (B.Tech.) and Certified Digital Marketing Expert with a proven track record of working in the industry for more than 8 years. Core area of specialisation comprises Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing & Syndication, and Industry Market Research. I’m passionate about intelligent customer journey mapping & delivering ROI. I can help you build your brand reputation & improve your business’s online presence with an extensive knowledge of various technical aspects.

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