A digital marketing strategy provides the framework your company needs to make the best of decisions for implementation and strategy development. So here are a few top strategies by top digital marketing agencies –
1. Determine the customer base
The foundation to your strategy relies on a firm understanding of your customer base to generate leads and produce conversions. The more you are able to narrow down the focus, the more results you will generate by eliminating irrelevant prospects. Studies suggest that a targeted approach has the potential to improve conversions as much as 355% from email marketing alone. In order to define your customer base –
- Analyze customer profiles
- Evaluate current and future cycles
- Observe and predict customer response and purchase behaviour.
- Define customer channel preference
Channels are incredibly important. Where are your customers? After you find that, make sure you are marking in those areas.
2. Social Media Marketing
Social Media’s omnipresence offers endless marketing opportunities across different platforms. The digital marketing agency says that Facebook, Youtube and Instagram are all top contenders. Twitter has gone up from 140 to 280 characters. LinkedIn has been continuously working has been working its way up with more than 800 million users and growing. Your next digital campaign can benefit from conducting the right kind of digital marketing through any of these social media platforms. Facebook remains popular with advertisers because it lets you target ads using its own integrated database and integrate popular platforms such as Messenger and Hubspot into Facebook. Facebook also offers live video which appears at the top of Newsfeed. With video as one of 2018’s most important ranking factors, social platforms offer an easy outlet to give the desired impact.
3. Be consistent
The top digital marketing agency says that when it comes marketing and getting business in front of the eyes of the prospective customer, consistency is the key. Have a thought about how often you consistently see a hardware store street sign. You may not want any hardware that day, or week or month but when you do that sign pops up in the mind. So is the case with DIGITAL. If you continuously appear in front of prospective customers, the chances of them buying from you when it’s time to buy is much much higher. Another important idea is the concept of touch points. A touch point is when someone comes in contact with the brand or business. So in the case of hardware store, you are getting a daily touch point when you drive past the sign. Touch points build awareness and it takes around 10-18 touch points before a customer does business with you. This puts more emphasis on sticking on what you’re doing and regularly putting out content and ads and social media updates. So whatever you do, do it consistently.
4. Focus on Conversions
With all the distractions available with social media, it easy to lose sight of what is important. So let’s break down a little –
- Facebook – engagement is not conversion
- Twitter – followers isn’t conversion
- SEO – site visitors isn’t conversion
- YouTube – views isn’t conversion
If you are getting people to the website, are they converting into paying customers? If not, then you have a problem. It’s time to pay attention to why people are not converting in a sale. There are several strategies you can consider such as –
- Consider what your audience is looking for to make it easier to find.
- Improve the navigation of the website.
- Start building relationships with prospective customers first.
No matter what you are doing, you are expending a lot of energy if people are not converting. So fix the conversion problem first with building more awareness and drawing more people to the website.
5. AI Marketing Automation
In line with technological developments, some of the newest trends in digital marketing services revolve around machine learning and marketing automation. This applies to the big data analytics tools, chatbots and apps for marketing and sales processes. These prediction tools help collect and analyse customer data. The more you about customers, the better the chance of converting them to customers. Live chatbots serve the same purpose. You can better understand the customers if you are able to track the actions. And with tools such as Intercom, you can personalise offers for customers even more increasing loyalty and profits.
The top digital marketing agency suggests to follow the latest technological trends and keep pace with the market. So consider a budget increase for digital marketing for 2018.