In this blog, we strive to offer most valuable and some must-practice on-page strategies which help in improving the search engine rankings. SEO services are a part of the big picture in online marketing. As rightly said, you need to master all disciplines of SEO to be successful.
Achieving a good ranking in search engines isn’t the easiest thing. Search engines are getting smarter and better every day, so now it takes much more than just good quality content to top your competitors. On-page optimization is one of the very basic steps of SEO which every webmaster should look at.
Wondering why it is so important – For your website to rank well in a search engine, proper on-page optimization can increase the overall readability of your website for your customers and visitors.
On-Page SEO is about optimizing the website’s content to ensure that every single page targets its own set of unique keywords which are both relevant to the page and get searched on by the customers.
As with technical SEO, there are a number of SEO ranking factors that search engines use to rank web pages. Make sure that the website pages, titles, tags, content and overall structure is optimized for the targeted keywords. But this doesn’t stop here! SEO is an ongoing process and as the existing pages are optimized, SEO services in India will help you using keyword research to create new pages and sections of the website that target new keywords to rank for.
The top 8 SEO On-Page ranking factors as described by SEO services in India which influence search engine rankings are :
1. Page Title Tags
It is important to choose the page titles of keywords which are more searched for and have good competition. This means you should use exact keywords as page titles instead of using their supportive words which make them a phrase. For example ‘Hair Surgery India’ – is the main keyword whereas ‘Best Hair Transplant in India’ or ‘Quality Hair Transplant in India’ are phrases. It will take time to rank on the main keywords but gaining strength on a page will automatically cover ‘Best’ or ‘Affordable’ words in the search. However, using them in the CONTENT IS A MUST.
2. Long click metrics or dwell time
While the website is live, you should ask yourself this question ‘Do we guarantee that the user won’t click the back button?’ You know the most about your business and products than anyone and it’s time to show.
3. Keyword at the Page level
Your page’s content should be relevant to the query. If it doesn’t answer the user’s intent – you don’t rank. The businesses make use of a content management system which makes this easier. It’s not all about publishing more – the biggest win come from optimizing what you’ve got.
4. Unique Content
Among the SEO services in India, content marketing is important. The unique one posts should be unique. When you do de-duplication the website speed increases and makes better use of crawl budget. Research every possible intent and improve your best-performing pages.
5. Page Load Speed
The fastest page usually wins. Content delivery networks are the norm and site speed should be at the top of all technical agenda.
6. Use of responsive designs
This is not just a prerequisite of ranking on a mobile device, it’s also getting easier and easier to get buy-in. The brands without the mobile website are at the tail-end of the laggards phase and it’s easy to quantify how much money you’re losing out on without a mobile site.
7. Quality of the real-world business data which exists and is verified
The driving power of traffic to your website is a combination of Google Maps, local packs, voice search and the knowledge graph is immense. The accuracy relies on data being fed. You should absolutely clean and own your data across the web. The optimization of Wiki data and location data do not require development resource or approval from compliance but is enormously important.
8. The page is mobile-friendly
Mobile-friendly is a rare example of Google telling businesses in a developer queue friendly format, what they need to do to pass – and giving approval when the standards are met.
Follow these tips by Elixir Web Solutions, a leading digital marketing agency offering SEO services in India