Digital marketing is continuously growing. Thanks to the increasing number of online users - mostly due to the explosive growth in the mobile space. It is important for marketers to evaluate different strategies in seeking out where to invest their marketing budget to get the best results and increase conversions. Here are best 5 strategies of leading digital marketing company -
1) SEO - According to hubspot, Search Engine Optimization is the process of improving the website with the aim of attracting more visitors from search engines. The goal is to get your website in the top search results to guide the potential leads to your site. The top digital marketing company utilizes the powerful software that generates the strategic keywords to build your campaign on.
Why is SEO important?
SEO is a key part of starting a successful digital campaign. According to the research, organic search brings 51% of all visitors to B2B and B2C websites whereas paid search drives 10% and 5%.
2) Social Media -
Social Media is key part of any digital marketing strategy. It is an efficient and low cost tool to promote new products and services, maintain loyalty, increase the website traffic, increase bramd awareness and escalate the customer experience. After we have written engaging blog posts, we then develop a social media strategy to promote the content.
Why is social media important?
80% of the marketers and 60% of the sales professionals has found quality leads on the social sites. 66% of the marketers saw an increase in the number of leads from social media after spending just six hours in one well on the social channels. The largest social networks are Facebook, Twitter, Pinterest, LinkedIn and Instagram making social media an efficient channel to create new customers. However, many other tools are available to create and maintain an online presence and create demand.
3) Images, Videos and Blogs
Mostly users respond better to visual information rather than the textual one. Visual content must be a part of marketing strategy because the brain processes the information faster and attracts more viewers from articles without videos.
4) Lead Generation (PPC) –
The main purpose of the digital marketing company is to use the tools above to attract leads and convert them into customers. After we collect the contact information through the content, we nurture the contacts via intentional emails, phone calls – whatever it takes to lock them down and lead them to committing as a client.
5) Email Marketing – Email marketing is a vibrant and a powerful way to connect with people. It has the following benefits-
- Wonderful for customer acquisition
- Economic and cost effective
- Action Oriented
- Personable and Customizable
- Mobile devices allow to check their email constantly
6) Content Marketing -
The process of following a well-executed plan to deliver the useful, relevant and engaging information that the audience considers beneficial for making decisions. With the current scenario, a lot of people rely on some form of content marketing. One should focus on quality and quantity. One should focus on delivering quality content that will resonate with the target audience and search engines. With consumers becoming more savvy and demanding, the content that we are feeding them needs to keep up with the pace.