Regardless of the size of the organization, social media management tools have become the core focus for community managers and marketers. The need to engage is very important. People tend to shop from brands that are responsive to the social media. Elixir Web Solutions, a leading digital marketing agency suggests the following social media management tools –

1. Sprout Social – Sprout Social is one of the premium social media management tools. A number of companies such as Hyatt, Vice rely on the tools for the following –

  • Analytics
  • Social Media Scheduling
  • Brand Monitoring
  • Engagement Reports                           

Whether you are a fully-fledged company or a startup focusing on a few social media networks, an agency handling multiple brands, Sprout Social helps you to save time and accomplish your daily social media tactics.

Pricing – Free 30 day trial followed by different monthly plans.

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2. SEMrush – SEMrush is one of the one-stop-shop tools. The main emphasis is on keyword research and SEO but the tool has over 30 different features for content marketers, social media marketers, link builders and other mains dealing in the digital marketing roles. This enticing tool has launched a new addition to their suite of services that allow you to schedule and monitor social posts. The tool’s social portion is –

1. Social Media Poster – It allows you to plan, schedule and create posts and analyze the social media performance on Twitter and Facebook.
2. Social Media Tracker – It allows you to track and analyze your competitors across several social media channels.

Pricing – Discounted rates are available for yearly plans.

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3. Hootsuite – This is one of the most widely used social media management tools. The system’s user interface takes the form of a dashboard and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more. It can enable you to monitor what people are saying about your brand and help you respond instantly.

1. Monitor Several Streams in One Place
2. Managing customer service on Twitter
3. Cross-Post to your Google+ Page
4. Free reports by email
5. Connect lots of services together

Pricing: Different plans are available.

4. TweetReach – This lets you know how your Twitter account measures up in terms of performance and engagement for Twitter. They have recently provided analytics for Instagram and Facebook. It does the following –

1. Create trackers, monitor topics or profiles including your competitors.
2. Export data into CSV or PDF reports.
3. Tracks trends in engagement rates
4. Determine the reach for any hashtag.
5. Find influencers in any community.

Pricing: Different plans are available.


5) BuzzSumo – This is a perfect idea generator for new content articles and topics to share. All you need to do is type in the topic and see what BuzzSumo suggests. You can use filters to see whatever kind of content you want such as –

  • Articles.
  • Infographics.
  • Videos.
  • Giveaways.
  • Interviews.
  • Guest posts.

You can also set a daily alert to receive daily inspiration for content. You can also search for influencers by a specific topic and start following directly from BuzzSumo. You can get ideas from the content these guys share and the domains they share from.

Pricing: Different plans are available.  

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If you are looking for a digital marketing agency for social media management, Elixir Web Solutions can be your one-stop solution.

Contact us now!!

Govinda Chandak

Author

Govinda Chandak

Qualified Electronics Engineer (B.Tech.) and Certified Digital Marketing Expert with a proven track record of working in the industry for more than 8 years. Core area of specialisation comprises Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing & Syndication, and Industry Market Research. I’m passionate about intelligent customer journey mapping & delivering ROI. I can help you build your brand reputation & improve your business’s online presence with an extensive knowledge of various technical aspects.

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