Pay-per-click (PPC) also known as cost per click is an internet advertising model used to direct traffic to the website. The advertiser has to pay the publisher when the ad is clicked. Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear above the organic search results. The search engine is then paid every time a user clicks on the sponsored listing.
The use of PPC is one of the most effective forms of internet marketing. With PPC, you can get your website listed in the search engines with desirable ranking even if your website is not among the top organic search results. However, sound PPC techniques should be used so that you don’t waste away your ads. Inorder to make sure that you utilize your PPC advertising, you may opt for a PPC management services.
Pay per click instantly drives traffic to your website. It is cost effective because you don’t actually pay for the advertisement. Rather, you bid on the keywords and keyphrases that seem important to your business. The bid decides the amount that you have to pay for each click through. As you pay for every click through, PPC management is very important.
PPC management services help in crafting a practical PPC management strategy that is essential for the business. You can automatically set the bidding according to daily spending budget or you can manually pause the ad once the target is achieved. Another factor that must be considered for an effective PPC management is the actual value of each visitor to your website and your business. If the visitors are irrelevant then you will end up spending uselessly.
Knowing the value of each visitor is critical and PPC management services help you in doing that effectively. To calculate the value, you need to determine your conversion rate. It is determined by dividing the average number of unique visitors per month by your average sales per month. Now take the average gross revenue and subtract your average expenses and then divide that number by your average number of sales to determine your net profit per sale. Now, divide the net profit per sale by your conversion rate. The resulting number is the value of each visitor. When you are bidding, you need to make sure that you are not bidding more than the value of each visitor.
An effective PPC management service is required to make the most out of the PPC ad campaign. PPC management service providers provide a wide array of PPC management services including the keyword research, strategy formation, keyword targeting, bidding, budget control, and demographic targeting. These help in utilizing the ad to its maximum.