Are you continuously adding content on your site but see no difference in the search engine results? Stop right away. Content is an important part of SEO but quality matters more than quantity any day. Don’t keep on adding content; this can make the search engines angry as more doesn’t mean better.
According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” This is only the data of WordPress. Imagine how much content is added on the website and then to other blogging sites.
Google’s end goal is to deliver the best results to users organically. They crawl through the web and try to find the most relevant result. Content plays an important role in deciding which website should rank among the top search results. In fact, content is among Google’s top 3 ranking factors.
What Makes Good and Bad Content?
Bad content is the one, which is used for self-promotion. It is based in nature and is very thin. It is not at all useful for the reader. A good content depends on several factors. Some of the factors are:
• Serving the purpose of the visitor
• Delivers an easy and accessible experience on every device
• Gives the right information
• Totally relevant and to the point
SEO and Content
SEO is not only about ranking. It is about providing the right information to the users and building their connection with the brand. By digging in deep and knowing what your targeted customers are looking for is the solution. You can do this through proper keyword research. Once you know what your customers are looking for, you can then create content based on that. You can always take help of an SEO company to do so.
When people are searching for something they need an instant result. If your website takes longer to load, they would leave. This will then adversely affect your rankings.
A well designed and a user-friendly site will have a positive impact on the search engine rankings. A good content must be accompanied by a good user experience.
To rank above your competitors, you need to be better than them. This is why you should monitor your competition and do a proper competitor analysis every now and then.
Having a good content strategy helps in building good quality links. It will also help Google to contextually understand your site. A good SEO Company can help you to manage all of these and bring out the best results.