Basic Search Engine Working Concepts

No matter how good your product is, it will fail to deliver the desired and expected results without proper marketing. Thus, most manufacturers spend almost an equal amount on marketing as on R & D. These days, marketing has taken the digital way. Since most of life is being lived on the internet, it makes sense to market your product on the same platform. The majority of the population often turns to search engines such as Google, Bing, and Yahoo! etc. to find what they need. Hence, search engine optimization (SEO) has become a major tool in digital marketing. Elixir web solutions offer one of the most popular SEO services in Delhi.

How does SEO work?

Search engine optimization works on three factors:

  1. Importance
  2. Relevance
  3. Popularity

In short, when any user is looking for a product or service; the importance, relevance, and popularity of your webpage determines its position on the search engine result pages (SERPs). To increase your sales, it would help to be seen in a relevant position. This can be achieved by using SEO services in Delhi. SEO helps to improve your ranking on SERPs thereby making your product more visible. This increases your chances of landing with a customer.

Modify your campaign for better sales

As one of the leading SEO services in Delhi, Elixir web solutions design your SEO campaign in such a manner that it features prominently on the search engines. This can be achieved by following simple techniques. We all know that good content matters considerably. Apt marketing, good content, eye-catching graphics and a product that exceeds all this is bound to make sure that your company deals in profits. What works for SEO is that the product delivers as the campaign markets. A good marketing strategy may backfire if the product fails to abide by the commitment.

The SEO campaign should be designed by keeping the target customer base in mind. Everything does not work well for everybody. What was great for you may not be that good for somebody else. This golden rule should be remembered while designing the marketing campaign. The usage of relevant keywords is extremely important. Irrelevant keywords might initially generate traffic on your webpage but will eventually not work in your favor. According to the top SEO company in Delhi, your popularity on SERPs decreases if your keywords and content don’t match. This may also lead to steps that may prove detrimental to your business. Choose your SEO partner wisely and succeed.

Govinda Chandak


Govinda Chandak

Qualified Electronics Engineer (B.Tech.) and Certified Digital Marketing Expert with a proven track record of working in the industry for more than 8 years. Core area of specialisation comprises Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing & Syndication, and Industry Market Research. I’m passionate about intelligent customer journey mapping & delivering ROI. I can help you build your brand reputation & improve your business’s online presence with an extensive knowledge of various technical aspects.

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