Impact of PPC and SEO for Startups

Impact of PPC and SEO for startups

Do you dream of becoming the most established Startup of the year? Is your ambition to make your startup popular amongst the users? Are you worried about the competitors around you? Worry not because the solution is right here on your fingertips. Startups are considerably new and often struggle to maintain their place in the market. The SEO and PPC strategies help startups in establishing themselves.

Most entrepreneurs understand the importance of PPC (Pay-Per-Click) and SEO (Search Engine Optimization) and take help of these strategies to help their business grow in the marketplace. When we look at the term startup, it means a newly launched company. Unless and until the startup is operating with a new idea, it will have to rely on PPC management services.

It is always good to increase the Traffic

SEO services are always helpful in increasing the website’s traffic but at the same time, researchers have shown that paid initiatives generate twice the amount of traffic when compared to the organic SEO services.

SEO and PPC are Complementary

Experts have always claimed the importance of SEO services over PPC but we should always be considerate of the fact that nothing can work in isolation. Entrepreneurs must take help of both SEO and PPC to see effective results. A Google study indicates that paid ads in tandem with organic search tend to increase click-through ads.

PPC for keyword research in SEO

Keyword search tools are methods of generating the best keywords which will increase the traffic on the website. PPC helps in finding out the right keyword which will attract genuine visitors to the sites. The PPC management service providers help startups to unlock the real value. If done properly, entrepreneurs can have a ready list of keywords at their disposal.

In this age of internet marketing, the brick and mortar market has lost its touch and is replaced by the online marketplace. With the growing number of players in this space, it is mandatory to look at the various ways to increase the usage of your site. PPC initiatives help a lot in establishing a webpage. If you are the owner of a new business, it is advisable to invest some time and money in studying the impacts of PPC and SEO on your business’s growth.

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Govinda Chandak

Qualified Electronics Engineer (B.Tech.) and Certified Digital Marketing Expert with a proven track record of working in the industry for more than 8 years. Core area of specialisation comprises Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing & Syndication, and Industry Market Research. I’m passionate about intelligent customer journey mapping & delivering ROI. I can help you build your brand reputation & improve your business’s online presence with an extensive knowledge of various technical aspects.

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