Social media has taken the world by storm. Now, each and everyone is active on at least one of the social media platforms. They have become marketing giants and they offer benefits that have made social media mandatory for business.
1) Valuable Customer Insights
Social media is a trusted platform for gathering real-time customer insights. According to studies, every day there are over 500 million tweets, 4.5 billion likes on Facebook, and 95 million photos and videos uploaded to Instagram.
All the social engagements that take place share useful insights about your customers. You can gather relevant customer data and use that information to plan a better marketing communication and approach.
2) Increase Brand Awareness and Loyalty
Social media makes it easier for you to connect with your customers. This way you can increase customer retention and brand loyalty.
Social media not only improves your brand image but will also help you in increasing traffic to your site. In addition, it also helps in search engine rankings. The more social media shares you receive, the higher are the chances for your search rankings to be.
Studies have also shown that your customers expect you to be on social media. Over 67% of customers go to social media for customer services. They expect fast response time.
3) Generate Sales
Social media helps a lot in generating sales. Through regular interaction and timely response to queries, you can always increase sales. Almost around 75% companies who engaged in selling on social media reported an increase in the sales. You can always take the help of an SEO company in India. They will help you to plan everything efficiently and will bring good results.
4) Sharing Content more Effectively
The challenge of ensuring that your content reaches to your customers on time has prevailed for long. But, through social media it is possible. You can opt the option of Social ads. They are inexpensive and a great way to promote your business and content. You can target people based on location, demographics, interests, behavior, and connections.
5) Competitor Analysis
With social media, you can easily know what your competitors are doing. With the help of this analysis, you can easily plan the strategies for your business. It will also help you in planning SEO and ad strategies.