All marketers know the truth about corporate budgeting. The marketing budget is almost the first to get cut. As customers have started to spend more and more time online, cutting your digital marketing budget is not the best idea anymore.
While PPC services drive quick conversions and social media is brilliant way to interact with the customers, SEO services lay the foundation for your online presence. It makes sense to succeed in online marketing if you have a SEO strategy in place. As such, SEO services is worth the investment and impact the business in the following ways –
1. SEO is here to stay
As long as the search engines exist, so will SEO. SEO will never die so long as websites compete for attention and placement in the search engines, and those with knowledge and experience to improve the website’s ranking will receive the benefits of increased traffic or visibility. As long as the rankings are ordered, people will always want the visibility of a top result. Considering how reliant we all are on Google to provide us with an answer to every question that pops into our heads, it seems that SEO is going to be in for the long haul.
2. Yields Tangible Results
There are pages and pages of search engine results page (SERPs) which demonstrate just how much competition you face in getting the business to rank on the first page. According to studies, nearly 95% of the traffic is lost by the time you look at page two results in Google. This implies that page one offers the most visibility which leads to more people clicking the website. More traffic at the site’s conversion rate means added leads or revenue.
The initial cost may be high and you may experience a negative ROI for the first few months, but over time, the benefits will likely start to outweigh the costs. Knowing SEO has a lower cost-per-acquisition because you are not paying in an ad network, it will make more sense to invest in SEO services. It is not necessary to cut PPC and only perform SEO. They are complementary activities but SEO services are the cheapest to invest in when looking for an ROI over time.
4. The number of searches is growing
There are billions of searches on the web every month. Studies suggest that after a few years, everyone will be searching for products and services online before making a purchase. Without business option for SEO services, the customers are going to have a hard time finding you online. You will infact drive them right into the hands of the competitors.
You can spend as much money on paid media and email marketing as you had want, but if you are not working to improve the rank of the search engine, you are at the risk of falling behind your competitors making it important to fully utilize the SEO services. However, if you stop optimizing, your competitors will pursue their optimizations and surpass you.