From a business perspective, the primary purpose of search engine optimisation is to increase the visibility of a business’s website in the Search Engine listings.
Considering the fact that websites have become equivalent of the physical addresses, a visible website is a plus point for the business. This is because a well-optimized site increases the chances of making new sales by acquiring new clients. However, turning your business into a SEO success story is more complicated than obtaining a physical address for the enterprise. This is why you need to enlist the services of a content management expert or SEO consultant who is well-versed in the various techniques that work to increase the visibility of the company’s website.1.
1. Limit the Retainer
The web optimization landscape changes regularly and what you promise to achieve today may require costly actions in future. The first step is to avoid scope creep with seo services. The retainer will cover client site SERPs monitoring, but there is no reason to cover any follow-up or remedial action.
2. Work with bundles
Divide your work to make clear how many different tasks are involved in getting the best SEO services. It is a true retail and e-commerce strategy which allows you to sell multiple services. If the customer knows that they can save money by taking a bundle of services but still have the option to add on other things, the research shows that it will improve your sales.
3. Include the Complementary services
Are there any services which the clients usually ask for and you could offer? Or are there services which complement your existing service offerings? Cross-selling is another great way to sell more to the people who are already buying from you.
4. Offer Something for Free
No business manager would like to give something away but examples from some major players in SEO and marketing show that this strategy brings in a number of benefits and customers.
There are two types of communication to have with the existing clients so that they continue to think of you when they need SEO services –
- Information which will help them build their business. If they are making more money with your advices, they will be willing to spend more with you.
- Information about what is happening with the SEO that has implications for the work you do for them.
You can address both kinds of communication with a client’s newsletter. This is an easy way to present problems and solutions and keep your agency in mind when they require the best SEO services.
6. Celebrate Success
Your ability to showcase milestones help sell services which might have been harder in the beginning. This helps you to present your experience and develop faith.
The people who can sell your products and services the best are those who already know your value, so ask your customers for referrals. Create a referral scheme which invites the customers offering them a reward to make the introduction. A discount on a new service, a time limited premium upgrade or a free service is a great incentive for the clients. It’s a win-win situation for both.
Want to know more? Have more questions to ask? Contact Elixir Web Solutions now!