Want to stand out from the crowd, build brand awareness, drive customer engagement, generate leads, and improve the bottom line? Then, Facebook should be a part of your overall marketing mix. With 2.41 billion monthly active users, it’s easy to understand why.
As any digital marketing agency will tell you, Facebook Messenger marketing is cantered on Chatbots. These automated messaging platforms are designed to aid marketing efforts, streamline customer service, and more. Let’s elaborate why Chatbots make sense.
Customer Support
Providing customer support 24/7/365 is virtually impossible for small businesses due to resource crunch. But it’s imperative for customer retention and business growth. Let Chatbots handle your customer support woes, round the clock, round the year. Chatbots are versatile tools designed to interact with users, answer their questions, and take feedback.
They handle multiple client requests efficiently and quickly than their human counterparts. While well-staffed customer care involves hefty setup and operational costs, Chatbots are easy on the pocket. The bottom line is Chatbots are the way to go if the better customer experience is your priority.
Brand Identity
Businesses often splurge money for brand building but don’t always end up achieving it. Investing just a fraction of the overall marketing budget in Facebook Messenger can help create a powerful brand identity based on your bottom line. It’s the world’s third most popular app, preferred by over 68% app users.
For instance, an active Facebook user receives your promotional messages daily. He/she is more likely to remember your brand when looking for products/services you provide. That’s brand building at its simplest. Unless you purposely want to miss out on an assured and affordable brand building opportunity, jump on the bandwagon.
Boost leads and sales
For over 21% of consumers, Facebook Chatbots are the most convenient way to get in touch with a business, while 95% of digital marketing services providers foresee Chatbots’ growing role in customer service. Chatbots deliver relevant and actionable information to users interested in your offerings. Here the magic happens, as fence-sitters are converted into buyers.
Simply put, Chatbots generate leads by gathering users’ details and entice them into investing in your products and services through regular, conversational engagement.
Disseminate information
Facebook Chatbots serve as a touchpoint for millennials looking for information on your brand, products and services. They can handle the same inquiry asked repeatedly, such as prices, shipping, hours of operations, money savers, contact details, and more, freeing your customer support staff to focus on important queries. Plus, Chatbots are easy to build. Do it yourself or ask your digital marketing agency in Delhi NCR to do it for you – the choice is yours.
