Google Fast Check

There are thousands of new articles and content published on the web every minute of every day. Google refines all these content and presents us with the relevant high-quality information. This access to high-quality information enables people to use the web more often and for contributors to continue to engage and invest in it.

All the content that is available online may not be factual or true. It becomes hard for people to distinguish fact from fiction. This is why Google along with its partners at Jigsaw announced that they would be enabling a “Fact Check” tag in Google News.

The Fact Check tag basically identifies the news stories and articles that include information fact checked by news publishers and fact- checking organizations. This Fact Check label in Google News will now be available globally.

Google gathered some feedbacks from both users and publishers, and have expanded it globally in all languages. The news snippet will display information on the claim, who made the claim, and the fact check of that particular claim. This is how the fact check will be displayed.

The fact check label won’t be available for every search result. Many different publishers will be checking the same claim and will reach different conclusions. These fact checks are not Google’s and are presented so people can make more informed judgments.

In spite of the fact that different conclusions may be presented, we think that it will be helpful for the people to understand the degree of consensus. They will also have a clear knowledge of the sources that approve the news. People will have an easier time reviewing and assessing these fact checks and making their own informed opinions.

For publishers to be included in this feature, they must be using the Schema.org Claim Review markup on the specific pages where they fact check public statements. They can also use the Share the Facts widget developed by the Duke University Reporters Lab and Jigsaw. Only publishers that are algorithmically determined to be an authoritative source of information will qualify for inclusion.

Each and every piece of content will not be able to get this fact check label. The content must adhere to the general policies that apply to all structured data markup, the Google News Publisher criteria for fact checks, and the standards for accountability and transparency, readability or proper site representation as articulated in the Google News General Guidelines.

If they do not meet the policies mentioned in the guidelines then Google can ignore that site’s markup. You can always consult an SEO company Delhi for the best content support.

Govinda Chandak

Author

Govinda Chandak

Qualified Electronics Engineer (B.Tech.) and Certified Digital Marketing Expert with a proven track record of working in the industry for more than 8 years. Core area of specialisation comprises Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing & Syndication, and Industry Market Research. I’m passionate about intelligent customer journey mapping & delivering ROI. I can help you build your brand reputation & improve your business’s online presence with an extensive knowledge of various technical aspects.

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