Facebook Display Advertising

With the emergence of extreme competition in the business world, businesses are left with no choice but to continuosly try to stay ahead. They want to promote their products and services in such a way so as to achieve their goals, and advertising is one of the mediums to do so. Amongst advertising, Digital advertising helps in creating and maintaining brand identity and establishing a good web presence.

There are many networks on the internet such as Google Display Network (GDN) and social media platforms such as Facebook, LinkedIn, Instagram and Twitter that provides paid display advertising. It is basically online advertising via images, audio, video, GIFs, etc.

Facebook is the most popular social media platform and many people log on to it every day, which makes it easier for the businesses to reach them through Facebook display advertising. Facebook’s advertising is done based on people’s age, gender, education, likes & interests, and a lot of other information that is provided by the user themselves. This ensures that the targeting is accurate and that the advertising will definitely bring in some positive conversions.

The one thing that really matters is that your Facebook display advertising is enticing and attractive. Facebook provides a wide range of options to choose from for displaying ads. You can display single product ads, to multiple product carousels, to sponsored stories and posts. The ad creative must be engaging enough for the users to actually remember or click on the ad, which can then result in a conversion. The ad should not look too aggressive, rather it should be pleasing and must have a tempting call to action.

Facebook advertising is new and in no time, it has become very successful. One of the advantages of Facebook display advertising is that it is easy and reasonable. Some of the things that one must keep in mind while posting Facebook ads are as follows:

Choose the right ad objective

Your objective of the ad should be directly related to the goal you want to achieve. If the objective of your ad is incorrect, then it will increase the cost and will lower your click rates.

Optimize the Images as well

Make sure that the images that you use for the ads are of the right dimension and are compelling. Keep the resolution of the ad display in mind.

Match your targeting to your objective

Targeting the right sort of users, even though it narrows your potential audience, increases the number of clicks. The chances of them turning into a conversion will be high.

Include a call to action

Always include a call to action. Try including an attractive call to actions to increase the CTR. Images on Facebook ads are clickable so use it to your advantage.

Special Offers

Special offers always entice people. They would definitely want to claim your offer. By putting a special offer in the headline, people will know what they are clicking on. They can decide right away if they want it or not.


Govinda Chandak

Qualified Electronics Engineer (B.Tech.) and Certified Digital Marketing Expert with a proven track record of working in the industry for more than 8 years. Core area of specialisation comprises Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing & Syndication, and Industry Market Research. I’m passionate about intelligent customer journey mapping & delivering ROI. I can help you build your brand reputation & improve your business’s online presence with an extensive knowledge of various technical aspects.

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