Nothing sells without marketing. Proper advertising and marketing of the products work wonders for the sales. This is one of the major reasons why people often keep similar budgets for advertising as well as Research & Development. Marketing has changed the way products are sold. Earlier display advertising agencies used to prepare advertising campaigns for […]
Free SEO tools do exist and for a reason. SEO can be hard to implement, given the technology proliferation, and changing search engine algorithms and user behaviour. The tools make easy work of SERP tracking, keyword research, site audits, link building, content ideation, and more. Here’s a checklist of free SEO tools that any SEO […]
Local SEO services has become an art form. Over the years, the search engines have become more proficient at understanding the intent of a search query to give results which are tailored and based on individual requirements. Because of this requirement, search engines have to rely more on just the search terms to offer a […]
Strategic internal linking is a powerful SEO technique especially for content marketing. Internal Linking in the blog articles and other content is something you can do on an ongoing basis. What is Internal Linking? An internal link connects one page of a website to a different page on the same website. In an internal link, […]
It’s time to dig a bit deeper into Google Analytics. Here are some Google Analytics FAQs listed by one of the top digital marketing company in India to explain website user behavior: 1. How do you know how many repeat visitors a site receives? Google Analytics gives you this information under “Returning Visitors.” It’s located […]
Domain authority cannot be purchased or stolen from another high domain authority site. To lift up your DA score, you need a great strategy, thousands of pieces of great content and PATIENCE. If your DA is around 10 or 15, then it will be easy for you to raise it up to 30 or 40. […]
Targeting a keyword? Want to see your website on the first page for a given search term? Ranking for a keyword in organic search is the repeatable process. You won’t get the desired result always, but if you are a new website trying to rank a popular word, take Content Marketing and SEO seriously. Here […]
In simple words, impression also referred as a view or an ad view, is a count of an advertisement or any other form of digital media viewed once by a visitor or displayed once on the web page. The number of impressions of a certain advertisement is calculated by the total number of times the […]
Did you know, an average person spends at least 5 hours per day online? This simple fact is good enough a reason explaining why you need a digital strategy for your business. A digital marketing strategy includes a comprehensive plan on how your business will use social media, search engines and other mediums to promote […]
The ranking of a page in the search engine results is based on numerous factors such as keyword usage, content on the page, and a number of referring domains. However, one factor which often goes unnoticed is ‘Internal Linking’. Strategic internal linking is an SEO power technique which is great for site navigation and enhancing […]
