Digital Marketing
Digital Marketing

Digital Marketing: The Real Goal is Engagement

With a rise in social media and internet communication, the personality, mix, and behaviour of customers have changed which calls for new and innovative engagement strategies. Engaging a customer through advertisements is a tough ball game for most companies. Achieving high engagement levels require continuous customer interaction which is meaningful and aimed at providing a […]

Digital Marketing

Google Bert Update – Is it going to affect your website’s ranking?

Each time Google unleashes an algorithm, panic sets in among business leaders and marketers globally. They are forced to ponder over the update’s impact on their SERPs and the response strategies. The same story unfolded yet again when Google unleashed Bert on 25th October. Bert is an acronym for Bidirectional Encoder Representations from Transformers. Sounds […]

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