Search Engine Optimization (SEO) is all about connecting the dots – content, keywords, blogs, backlinks, UI/UX designs, social media and awareness about competitors. A well-rounded and well-implemented SEO strategy helps you upsurge traffic inflow, raise brand awareness, and usurp rival’s SERPs. Here’s your rundown on how to connect the dots for SEO leverage.
As any SEO Company in Delhi will tell you, content is the prime enabler of SEO. With the Panda update, Google ensures higher SERPs for websites featuring quality content. Inferior content is dealt harshly. The writing on the wall is to deliver authentic, useful, relevant, informative, consistent, dense and error-free content to scale the SERP ladder, organically. Ideally, the content should inform visitors on your offerings, answer their queries, and provide solutions. Ensure the entire content is consistent across channels and reflects your bottom line.
Keywords are the language that users use when looking for a product or service online. You need to understand the language and create an SEO strategy accordingly. Pick the keywords for optimization after factoring in their relevance, demand and competition. Focusing more on keywords with the lower competition is a clever ploy to achieve first page rankings, quickly and easily. Short tail and long tail, both types of keywords should be incorporated wisely. Your local SEO services India might insist on location-specific keywords in the wake of the Pigeon update.
With an unprecedented rise in Smartphone sales and internet connectivity, mobile generated searches are on the up. You need to have a cross-device responsive website to tap the growing mobile traffic to stay competitive. Even the Google Mobilegeddon update prioritises mobile-friendly websites for SERPs. The website should open quickly on any Android or iOS Smartphone and adapt to the smaller screens for seamless user experience. Mobile optimization is a tedious task. So, let your SEO services in Delhi provider do it for you.
As any SEO Company in India will attest to, Google Hummingbird and RankBrain updates assign higher organic rankings to user-friendly websites vis-à-vis the non-user friendly ones. Regardless of the device the website is accessed on, it has to feature intuitive designs. Remember, a swift and convenient user experience creates a positive image of your brand, and helps in customer engagement and lead generations. Make it effortless for the user to navigate the website and access information. Ensure content is informative and visuals are strategically placed. Testing your website for all top platforms will help your cause.