PPC
Perfect PPC ads copy
PPC

5 Keys To Make a Perfect PPC Ads Copy

How to define a perfect PPC campaign? The key to putting together a successful pay per click advertising campaign is to follow these steps: Determine your PPC campaign structure. Identify, build, or refine your campaign’s landing pages. Build a keyword strategy that supports your research. Create ads that support what you have determined within the […]

PPC
KPIs for PPC Campaign
PPC

Top 10 KPIs That Matter For Your PPC Campaign

Introduction  In PPC, you will use Key Performance Indicators to work out how successful your campaigns were. Understanding the key indicators of campaign performance is important for anyone working in PPC right from the get-go. Each PPC campaign’s goal should be matched to different KPIs first during the campaign planning phase. Proper measurement of your […]

Online Reputation Management
ORM tools
Online Reputation Management

Top ORM tools for your business in 2021.

Online reputation management guide Your online reputation is how people perceive your business once they see your brand come abreast of the web. First impressions matter, and that they will determine the sentiment (positive or negative) people develop towards your brand. In additional simpler terms, it means controlling what information comes up when people search […]

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