Digital Marketing
Digital Marketing

Digital Marketing: The Real Goal is Engagement

With a rise in social media and internet communication, the personality, mix, and behaviour of customers have changed which calls for new and innovative engagement strategies. Engaging a customer through advertisements is a tough ball game for most companies. Achieving high engagement levels require continuous customer interaction which is meaningful and aimed at providing a […]

SEO
SEO

On-Page SEO vs OFF-Page SEO

Your search engine optimization strategy can be divided into two different categories: On-Page SEO Off-Page SEO. Both are crucial in the success of an SEO campaign, but they’re on completely different sides when it comes to improving the search engine rankings. To understand the difference, you have to understand how the search engine works. There […]

SEO
SEO

7 Modern Age SEO Myths!

One of the challenges of the world of SEO presents us with is lack of clarity. The search engines unclear their algorithms and as a result, SEO is one of the best practices. The search engines continuously tune in their algorithms and the result is an unstable landscape. Some SEO myths have been with us, […]

SEO
SEO

Best SEO strategy that can help you stand out from your Competition

Search Engine Optimization (SEO) is all about connecting the dots – content, keywords, blogs, backlinks, UI/UX designs, social media and awareness about competitors. A well-rounded and well-implemented SEO strategy helps you upsurge traffic inflow, raise brand awareness, and usurp rival’s SERPs. Here’s your rundown on how to connect the dots for SEO leverage. Content Creation: […]

SEO

Top SEO Benefits of Responsive Web Design

In the current situation, responsive web design is not a luxury but a necessity. Mobile has emerged as a significant component for web browsing and digital commerce with over 60% of queries within search engines coming from mobile devices such as smartphones and tablets. Despite this, many brands are unable to deliver a user-friendly mobile […]

Digital Marketing

Google Bert Update – Is it going to affect your website’s ranking?

Each time Google unleashes an algorithm, panic sets in among business leaders and marketers globally. They are forced to ponder over the update’s impact on their SERPs and the response strategies. The same story unfolded yet again when Google unleashed Bert on 25th October. Bert is an acronym for Bidirectional Encoder Representations from Transformers. Sounds […]

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