Digital Marketing Overview

Marketing has evolved. Modern advancements and developments have opened the door to a whole new era of marketing – DIGITAL MARKETING. Digital Marketing is a process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products and services satisfying the goal of both parties.

Here are the core variants of digital marketing explained by Elixir Web Solutions

1. Paid Search

Paid search or pay-per-click advertising cites the sponsored result on the side or top of a search engine results page. You only pay when your ad is clicked. A digital marketing agency can tailor your PPC ads to appear when certain terms are entered, creating ads which are targeted to a particular audience. The ads are visible, flexible and most importantly, effective for many kinds of organizations.

2. Search Engine Optimization

In simple words, Search Engine Optimization (SEO) is the process of optimizing the content, technical set-up and reach of your website so that the pages appear at the top of a search engine result for a specific set of keyword terms. The aim is to attract visitors to your website when they look for products and services related to the business. Digital marketing agency enforces the need to use SEO facilitating well constructed and user friendly website, valuable content and credibility for other individuals and websites.

3. Email Marketing

Emails have been the oldest form of advertising and are not going anywhere anytime soon. It is still counted as an instant and direct way to reach customers with critical information. But top digital marketing agency knows that not just any email will do the needful. Successful email marketing campaigns must be relevant, engaging, informative and entertaining. For a successful campaign, we have to satisfy these five core attributes – Relevance, Conversational, Trustworth, Strategic and Coordinated across channels.

4. Content Marketing

You must have heard the expression ‘Content is King’. If not, you have now. The top digital marketing agency says that great content is the fuel which drives your digital marketing activities. It is the base of modern SEO and gives you something of value to offer customers in emails and paid search ads.

Creating smart content which is not promotional in nature, but educates and inspires is tough but well worth the effort. Offering content which is relevant to the audience helps them see you as a valuable source of information.

5. Social Media Marketing

Hundreds and thousands of people rely on social networks to discover, research and educate themselves about a brand before engaging with that organization. For marketers, it is not enough to just post on Facebook and Twitter accounts. You have to weave social elements in every aspect of marketing and create more peer-to-peer sharing opportunities. The more your audience engages with the content, the more likely it is that they will share it.

6. Mobile Marketing

Mobile devices have become an integral part of our lives making it vital to understand how to effectively communicate on this channel. From SMS and MMS to in-app marketing, there are a number of ways to market on mobile devices so finding the right one is key. Beyond the mechanism to deliver the message, you need to think about the coordination of marketing across digital channels and make sure mobile is a part of that mix.

Hence, to keep the digital marketing strategy sharp you must take constructive criticism from your community. Learn to invest in solid metrics, like tools to measure traffic-to-sales conversions. Take note of the efforts which yield good results and learn to let go of projects which are costing you more money than they are actually worth. The new ad technology platforms, types of ads, methods of tracking, dynamic and content and developments such as Internet of Things offers endless opportunities for marketers to engage their customers personally.

So are you ready to take on the challenging task of digital marketing?

Govinda Chandak


Govinda Chandak

Qualified Electronics Engineer (B.Tech.) and Certified Digital Marketing Expert with a proven track record of working in the industry for more than 8 years. Core area of specialisation comprises Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing & Syndication, and Industry Market Research. I’m passionate about intelligent customer journey mapping & delivering ROI. I can help you build your brand reputation & improve your business’s online presence with an extensive knowledge of various technical aspects.

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