modern age SEO Mythics

One of the challenges of the world of SEO presents us with is lack of clarity. The search engines unclear their algorithms and as a result, SEO is one of the best practices.

The search engines continuously tune in their algorithms and the result is an unstable landscape. Some SEO myths have been with us, but Elixir Web Solutions focuses on the newer myths which have emerged only in the past few years.

1. Guest Posting is Bad

Many people have abused the concept of pursuing guest posts to obtain links to your site. It is not right to jump to the conclusion that guest posting is evil. If you are pursuing guest posting, make reputation and visibility your primary goals and you are good to go. Is there an SEO benefit? Maybe, but you will make poor choices if SEO services is your main goal. Let any SEO impact be a side effect rather than the primary goal and you will be good to go.

2. Social Media Signals Drive SEO

The internet is filled with content that social media is the new SEO. However, there are many reasons for engaging in social media and your business almost certainly should have a social media strategy but do not do it to drive your rankings in the search engines. Pursue social media as a way to build your own visibility online. Find out what social media sites have as the target audience and develop the presence as a way of connecting. Google has repeatedly denied as a use of social signals as a ranking factor and Bing has abandoned even the personalization aspects of social signals and has instead decided to show media information in their right sidebar.

3. Link Signals are on their way out

There are people who believe that the link based signals are no longer a good ranking signal and that Google must find an alternative. The fact is that inbound links to a website remain a strong ranking signal. The search engines won’t move from using links as a ranking signal until they have a better source.

4. Google’s Search Results Are Broken

Another common myth listed by digital marketing companies in Delhi is that Google has a severe problem with the search engine.

5. Author Rank is a Ranking Signal

The Authorship markup involves tying the content you publish to your Google Profile Page, which in turn provides Google better methods for tracking what is published online. This led to believe that Google will track the authors who were the most authoritative and reward them with higher rankings. The evidence by top digital marketing companies in Delhi suggests that it is rare when individuals get included in the In-Depth Article results. Put in effort in your authority online for building your visibility and reputation.

Correlation Studies Tell Us What Google Uses as Ranking Factors

People assume that the ranking factor correlation studies show us exactly what Google uses in its algorithm. Such studies measure correlations. They do not show whether or not any of the tested factors are actually used by Google in their algorithm. However, correlation studies are very useful if used the right way, as an indicator of when you are doing useful things as a marketer and hurt if you draw wrong conclusions.

SEO is just about good content (The Rest Will Be Taken Care of Itself)

This myth is a new one on the horizon and comes from people rebelling against SEO. There is no doubt that creating good content is significant, but you still need a figure and work on the other dimensions. You also need to market your site in some manner to build your reputation and visibility. The ranking algorithms still use inbound links as a major ranking factor, as it provides the search engines with information on which sites are the most valuable in response to a given search query.


Govinda Chandak

Qualified Electronics Engineer (B.Tech.) and Certified Digital Marketing Expert with a proven track record of working in the industry for more than 8 years. Core area of specialisation comprises Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing & Syndication, and Industry Market Research. I’m passionate about intelligent customer journey mapping & delivering ROI. I can help you build your brand reputation & improve your business’s online presence with an extensive knowledge of various technical aspects.

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