Facebook, Instagram, Twitter, and other popular social media networks continuously update their platforms which is why it is critical for a digital marketing agency to keep up-to-date with the latest developments in the social media space.
So, to help you prepare for the changes to come in 2021, we’ve put together a list of the top social trends you should know about :
1. Video on demand
Nothing is as appealing as quality video content. Whether you are marketing on Youtube, Facebook, Twitter or Snapchat, the social video engagement is exceptional. There are a number of formats the video content can take from 360-degree videos to live streams giving a serious amount of flexibility. But the agencies offering the best digital marketing services in India say that mobile comes first. Most views are now from users on mobile devices.
2. Social Media Influencers
The advantages of social influencer marketing are well-established. In order to avoid the pressure of competing with rival brands, marketers will be looking to develop long-term relationships with key social media influencers in 2021. Another key advancement in influencer marketing strategy is authenticity. Consumers can easily detect influencer-brand collaborations that seem forced making experts focus on building organic relationships with influencers.
3. The crackdown on data collection
Every time a company wants to collect information from a consumer, they will need explicit consent. That data could be anything from their location to their name to their email address. On top of that, the company will need to tell the person what data they plan to collect and how they’ll use it.
According to experts, 2021 will be the year that brands need to start thinking more about social media bots. They have been around for years but have seen a big-time AI improvement lately. More and more brands are working on using chatbots for customer support and perfecting their chatbot marketing strategy. Chatbots are majorly used for customer service. The future of bots is looking bright too, with an estimated 85% of customer interaction by 2022.
5. The new art of storytelling
With such growing popularity, social media ‘stories’ will be impossible for marketers to ignore in the coming year. Stories capture the best moments from a day and most vanish after a set period of time. The stories format aced by Snapchat has become a staple of the social media world. First Instagram created Instagram stories, and now YouTube has released a stories format called “Reels”.
2021 is sure to be a big year for stories, with even WhatsApp and Facebook joining the fray. It’s time to think about stories as a key part of your social marketing strategy.
The top digital marketing companies in India say that all these trends will shape the landscape of social media marketing. To keep your brand ahead of the curve, you will have to stay updated and abide by the changing consumer desires.