Google is continuously developing new algorithms to help improve the search results. In today’s world, people want to find information quickly, and Google is taking all the necessary steps to meet this demand. Improving the website organic traffic can be demanding, but if you apply the correct SEO strategies, the smartness will ultimately pay off.
Is your website performing well in organic search? Are your competitors outranking you? Don’t worry! Here are 5 smart ways to increase organic traffic:
1. Identify the good and bad links for the website
The SEO services company have constantly marked the important of backlinks in SEO. Rumours say that their value can decrease in the future, some SEO services experts have confirmed that links will continue to remain the one of the major ranking factor for the coming years. The truth is, you will never be able to match with the authoritative sites in the industry, without building or earning quality backlinks. If you want to improve the organic traffic for a site, you should know what backlinks are helping you and the ones which are a threat. In order to get good results and improve the organic traffic, analyze all the website links and compare their value. Here are some of the important elements of a good backlink:
- The link is from a relevant site in your industry
- Contextual links can help drive traffic
- Links from well-written articles carry more value
- For organic traffic growth, only backlinks will count
- The link is from a good domain authority and a trusted source
- The backlink was added by the editor and not built automatically
2. Optimise your landing pages
Your homepage isn’t the only page you should be drawing traffic to your website. In contrast, you can drive traffic to your product pages or your blog when trying to get new users to convert. After you have done your keyword research, you might need to create new landing pages for your target audience. Whether the landing pages аrе nеw оr еxіѕtіng, mаkе ѕurе tо орtіmіѕе them tо gеt thе bеѕt out оf thеm аnd tо increase thеіr сhаnсеѕ оf rаnkіng hіghlу іn Gооglе’ѕ ѕеаrсh rеѕultѕ.
3. Keyword Stuffing
If you are using specific keywords on a web page over and over again in order to get a better ranking, it makes your content unnatural and unreadable. For Google, the biggest concern is user experience. A very high keyword density indicates poorly written content, making Google penalize you sometimes. Remember, all content should be written with a reader in mind and if you can’t do it yourself, find a professional agency which offers a wide range of services and write engaging content.
4. A/B Testing
Creating good content for the users can help in generating good traffic because people always look for the best answer. A detailed answer to FAQ’s or user queries can increase your search engine ranking. The digital marketing agencies recommend running A/B tests on the website to improve the performance and ultimately, the conversion rate. Whether you are a small or a large business, a slight increase in the conversion rate can make a massive difference. These tests are also useful for testing headlines and content types which work the best on your blog. This kind of information is an extremely useful input for the long-term content marketing strategy.
5. Fix page speed issues
Page speed is a vital factor when it comes to SEO. Google continues to restate the significance of having fast-loading pages. If your competitors’ sites are faster than yours, there is chance that your rank behind in the Search Engine Result Pages (SERP). The top digital marketing agencies recommend few ways to increase the speed of the web page:
- Reduce the server response time
- Compress or optimize the images
- Leverage the browser catching
- Prioritize the visible content
- Avoid the landing pages redirections
- Enable gzip compression
Be sure to test your site’s page speed by using Google’s Page Speed Insights Tool.
Your client or business want RESULTS! Therefore, it’s worth taking these tips in mind to increase organic traffic. If уоu gеt іt rіght, уоu are most likely to ѕее аn increase іn your аudіеnсе tо hеlр increase the number, in turn, leading tо increased ѕаlеѕ аwаrеnеѕѕ of уоur brаnd.