With the release of the Penguin 4.0, people believed that now they don’t have to use the disavow tool as Penguin is able to devalue spam. After all, if Google is able to devalue spam links on its own then why do we have the need to disavow them?
Here are the 3 reasons why we believe that you should still use the disavow tool:
1. Manual actions still exist
The manual actions still exist and we don’t want you to risk getting a manual unnatural links penalty. Manual unnatural links penalty is devastating to the long-term health of a website. If you have an unnatural link profile and you leave it up to Penguin to devalue your links rather than disavowing, then you’re at risk for getting a manual action.
2. There are other algorithms that use links
Google has always given importance to link quality. Google is always trying to fight against link spam and Penguin is just one of the ways in which they do this.
According to a research by Bill Slawski, Google filed a patent where it talks about a situation where a resource may have a large number of links pointing to it but there is a disproportionate amount of traffic. In cases like that, the page being linked to might actually be demoted in rankings.
Now, that’s just a patent. But there may be an algorithm behind this.
3. Can Penguin devalue all spam pointing to our site?
“Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting the ranking of the whole site.” Google used this statement while announcing the Penguin update.
There are so many confusions that can arise with reference to this statement. However, Google posted some clarifications on social media that tell us that Penguin 4.0 doesn’t penalize, but rather devalues spam. You can always take the help of SEO services in India to help you avoid any kind of penalties and disavow unwanted spammy links.
Google employees also recommend the use of the disavow tool