Dynamic Search Ads (DSA) is the easiest way through which you can find your customers. Dynamic Search Ads use your website to target your ads. It can also help fill in the gaps of your keywords-based campaigns. Google has made these Dynamic Search Ads even more effective by introducing three important upgrades.
The Page Feeds
Through these page feeds you can control your DSA campaigns ensuring that only relevant products are shown to your customers. It allows advertisers to specify the exact URLs that they want to be used with the DSAs. The ads will then be produced based on the URLs you provide, as long as your campaign is set to “Use URLs from my page feed only.”
Expand your Dynamic Search Ads
DSA campaigns will begin supporting the expanded text ads. Longer headlines and descriptions will no longer be an issue. This update will be rolling out over the next month.
Image Source: Adwords.GoogleBlog
Showing more relevant Ads
Google is improving the overall effectiveness by showing the most relevant ads to the searchers. The local listings play a role here. For example: If the searcher is searching for bakers in Lajpat Nagar then your ad will show up only if you are a baker in Lajpat Nagar.
With these new upgrades, the users are experiencing an increase in conversion rate and a decrease in CPA. You can easily start advertising with the DSAs. You can always contact us for the best Ad Words and SEO services.
Some of the benefits of using Dynamic Search Ads (DSA) are:
1. DSAs save time. You don’t have to do any mapping of the keywords, bids, and ad text to each product on your website.
2. When you make changes to pages, Google bots will crawl your website again to help ensure that your ads are as up to date as possible.
3. You can customize your ads based on your entire website, or specific categories or pages. You can also prevent your ads from showing depending on the availability of the products.
4. Dynamic Search Ads can help you gain additional traffic and sales by promoting your business to more customers.