Pay per click (PPC) is basically using search engine advertising to generate clicks to your website. Search engines like Google and Bing provide Ad spaces in their search results. These Ads appear alongside and above the organic search results. The search engine is then paid every time when a user clicks on these ads.
PPC is one of the most effective ways to generate traffic instantly. All the SEO techniques which help in improving the ranking of your website on the organic search results may require a lot of effort and time. Sometimes it may take months to do that. So, one can opt for the PPC services and begin generating highly targeted traffic.
Elixir Web Solutions offers complete PPC services that will help you in achieving your goals in a cost-effective way.
According to searchengineland.com, Google comprises of two – third of the organic searches. Google AdWords provides you with facilities to test the keywords you are targeting and your existing SEO strategies. Google AdWords promptly places your ads so that viewers can easily spot it.
We create your Google campaigns after proper research. We keep your targets in mind and design the campaign so that you get the most benefit out of it. We also keep track of your campaigns impressions, clicks, and conversions, and provide you with weekly/monthly reports.
Why limit your advertising with Google. Bing also provides amazing ad listings. The rest one-third of the searches are done on Bing, which is no less.
We create and track your Bing campaign to drive the best impressions, keyword performance, clicks, and conversions.
Shopping Ads Management
Both Google and Bing offer shopping advertisements. Your individual products are showcased in the search results just above the organic listing. E- commerce retailers must participate in shopping programs as the growth via the paid search results is huge.
We help you get started with the shopping ads. From product feed creation, to optimizing and targeting the services, we take care of everything.
Remarketing is one of the most sensitive tactics to use while marketing your business. Remarketing is when you visit a site and then see ads related to that site everywhere you go. Sometimes this can feel like spam and you may drive your customers away. But, when it's done properly it can capture your customer's attention and increase your leads or sales.
We help you retarget the right audience, where the chance of a conversion is high.
Display ads have an immense reach and are one of the best ways to advertise. It involves images, videos, GIFs, or audios to help communicate with your audience. The Google Display Network (GDN) allows you to display your ads on its partner sites according to the category and requirements.
We have an expertise in managing the GDN ads effectively according to your budget and objectives. We strategize to reach your target customers with accuracy and engage them. We help you reach the right person at the right time through these ads.
Every marketing campaign must have a Facebook advertising program. At present, almost everyone actively uses Facebook. It serves as a medium of connecting with a larger audience and increases your reach effectively.
We design and run your campaigns to drive the maximum results. Whether it's running just one type of ad or different types of ads, we make sure that it's all in the right direction. We also track these campaigns and provide you with monthly/weekly reports.
Youtube allows you to run ads on your videos. These ads can be in the form of short videos before your video starts, alongside your videos, overlay text ads, mid-roll ads etc.
We provide you with a comprehensive strategy to cater all your ads requirements. We will identify a YouTube community and help you with the creation of a relevant content. We will also ensure that the choice of your ad type and targeting is done in a way to provide you with the maximum conversions.
Mobile ads are a powerful interactive campaign. It is basically a technique of communicating products and services to the mobile site and smartphone consumers. Mobile networks identify related mobile profiles and preferences depending on the specified demographics and displays corresponding advertisements when consumers download and uses data services like games, applications (apps) or ring tones.
A successful mobile ad is a combination of creative data along with an unparalleled experience. Driving sales, increasing brand awareness, and getting a higher number of app installs can be easily done via mobile ads. We provide all the necessary technical support for creating and displaying mobile ads. We keep track of all your mobile campaigns and keep on optimizing it to obtain a better ROI
We at Elixir Web Solutions know the value of your hard earned money and so provide you with the best we can. We provide you with
• Conversion Tracking
• Google Search and Display Networks
• Monthly Calls and Reporting
• Landing Page Optimization Recommendations
• Manual Bid Management within Google AdWords
• Keyword Research
• Account Structure/Restructure
• Text Ad Optimization
• Campaign Level Reporting
• Transparency – You Always Have Access to Your Account