The well thought off navigation and design gives your new customer a good first impression while shopping on the web store and the dynamic features compels the customers to return again and again to shop on your web store. There are many Intuitive Features which the user section has which are as follows:

Thumbnail Product View which shows multiple listings
Ability for the customer to choose # of products he wants to see on the listing page.
Detailed Descriptions and Product Detail View with Enlarged Image
Access Help pertaining to each step of the checkout and account management process
E-mail product to friend
Terms & conditions (return policies etc) privacy policy

Mini Shopping cart (onscreen shopping list)
Main Shopping Cart
Shipping estimation facility to user before completing his order.
Remember shopping list for 30 days for both non registered and Registered users
Remember shopping list for unlimited time (till the order process is complete) for Registered Users.
Integration with payment gateway for online payments like PAYPAL, Authorize.net, verisign etc.
Automatic Thank you E-mail – after placing order.
Automatic Invoice and Confirmation e-mail
Gift certificates
Automatic discount calculation
Breadcrumbs on top of each page
Shopping price total always in view
Does not jump to basket when adding product to basket