Marine Publications is a leading Australian publisher specializing in the marine industry. They produce the top selling title Trailerboat Fisherman. In 1996 the company established Marinews.com to showcase published articles and to establish an internet presence. Elixir has been associated with Marinews.com Pty Ltd for more than 4 years and has been taking care of all the areas from consulting, designing, development and Internet Marketing of their web portal.

The sites growth has been impressive and the time is ripe to invest in establishing a revenue generating stream through increasing the user base for the portal. Any large web portal warrants a significant number of resources and hiring them in Australia would have meant a large cost component to be paid in terms of salary. They approached us asking we work out a cost effective solution for them to meet their objectives while allowing them to maintain complete control over the staff working on their project.

Upon deep analysis of the traffic trends and recommendation; we ascertained that a team of 3-4 dedicated resources are required to monitor and manage the Internet Marketing campaigns utilizing various services and at least 1 programmer and 1 designer for ongoing enhancements would be needed.

A Captive Team of 6 people to be employed by Marinews Pty Ltd and that team be provided offices and a workplace infrastructure in Elixir offices in New Delhi.

• 1 Portal Manager – Interacts directly with the Manager in Australia and Manages all co-ordination activities in India.
• 2 SEO Executives
• 1 Content Writer
• 1 PHP programmer
• 1 Web Designer

The resulting cost saving to the Marinews.com Pty Ltd has been astonishing; a massive 60% saving in salary alone. Large saving has also being achieved in infrastructure costs and office running expenses.