Local SEO has successfully grown a lot in the past few years. This could be attributed to a large extent to rising smartphone usage. The focus of local SEO services is on providing results that are relevant to a searcher based on their current location. If you wish to search for a good dentist, Google provides you with results based on your location. According to Fresh Egg in 2013, four out of five people use their smartphones to look for local information. Thus, local results are becoming more and prevalent.
Some tips for improving Local SEO:
- Google Places for Business: The first thing to do is to claim your Google Places for Business page. Make sure that your profile is complete. You should provide all your information such as contact number, opening and closing hours and address.
- Google + Local: The next step is to link your Google Places page to a Google + Local page. This contains information such as reviews (extremely important nowadays), images, posts, videos, and comments.
While creating a Google + Local page make sure that:
- Keywords: The page title should include the keyword being targeted, brand name and location.
- Reference the keyword: For example if you are a home tutor, include it in the keyword.
- List in the right category: For example, science tutor would be a more relevant category for you than just a tutor.
- Add media: It is easier to attract potential customers if you add rich and attractive media.
- Customer reviews: Reviews have the same role play in Local SEO that links have in organic SEO. Make sure that your customers leave reviews. Remember, only positive reviews help in building brand image.
- A separate listing for each of your physical locations: If your business has different branches, list them separately. This will give people the details of the nearest branch, when they search.
- State NAP information clearly: NAP or name, address, and phone number are a key ranking factor in local SEO. State the NAP information clearly.
Thus, Local Search Engine Optimization services are the need of the hour. It is one of the most effective ways to market a business online. It enables businesses to promote their products and services at exactly the same time that customers are looking for. Millions of customers use local search every day to find the best local businesses in their area. Businesses should without a delay, contact the best Local SEO company so that they can stay ahead of the competition.