In this advanced world, SEO plays a crucial role to establish the most significant impact on the website rankings, increased traffic and improved conversion rates. It is proved that optimizing a website is beneficial as it continues to drive a considerable amount of traffic.
Below are 5 simple and important steps laid down by Elixir Web Solutions, a leading digital marketing agency with foremost SEO services for successful website ranking -
Step 1 : Create new and high-quality content
As rightly said, ‘Content Is The King’. Google has given strict principles regarding the top rank on the search engine. A site that features relevant, informative and useful materials has higher chances of being on the top.
But how to determine the quality?
1. Check whether the content is unique and original
2. Content length is one of the vital factors.
3. Check if the content is engaging enough for the viewers.
Step 2 : Switch to HTTPs and improve your page rankings.
With many changes, there is an official announcement that switching a website over to HTTPs can give a boost and affect the SEO marketing. HTTPs enhances the security of a website and improves the site’s ranking determinant. It will not impact on site SEO directly but will increase the strength of a site’s URL. Switching a website to HTTPs protocol from HTTP is one of the essential step towards maximizing the SEO efforts.
Step 3 : Focus on improving site speed
Website loading speed is a key ranking factor used by Google. Visitors do not wait for long while searching information online. A slow loading site creates an adverse effect on the sales. So, it is necessary to satisfy the needs entirely. All marketers should optimize each effect and format of the website and eliminate loose links and irrelevant data.
Step 4 : Mobile Responsive sites
60% of the population researches from mobile phones. If your website is not mobile friendly, it is already losing half of the potential client. Creating a responsive website with accelerated mobile pages are vital steps towards SEO. In 2015, Google programmed an algorithm which tells us that a web page appearing in mobile search results will be prioritized.
Step 5 : Focus on building quality links
Link building is another SEO technique among the top 3 ranking signals. Creating relevant backlinks is considered as one of the most effective ranking signals. A link from the relevant and high-quality website is the most profitable one. The process improves the status of the page and grabs more organic traffic to the website. But, one must build links according to the Google Penguin Algorithm. It penalizes websites that offers low quality and useless backlinks to a website.
The year 2018 is sure to experience changes regarding the SEO services and techniques. Therefore, a pioneer should not be content with his Search Engine Optimization plaudits, he must master specific SEO methods to make the business more successful in the coming years.