LinkedIn’s New Matched Audience

LinkedIn has become one of the most famous social media platforms. Recently, it launched the Matched Audiences. The matched audiences give advertisers three new targeting tools: website retargeting, account targeting, and contact targeting. This new feature is now available for all of LinkedIn’s ad formats.

This also brings LinkedIn more in line with what other social media platforms like Facebook and Twitter have offered to advertisers for years.

In a blog post, LinkedIn’s Eva Chau, senior product manager, touted Matched Audiences as “full-funnel marketing.” This new feature will enable one to reach its target audiences throughout the buying journey.

The new Matched Audiences will enable you to use LinkedIn to retarget the website visitors, market your contacts from your customer databases and marketing automation platforms. It will also enable you to reach decision makers at target companies for your account-based marketing programs. The Matched Audiences feature will help in increasing the ROI by enabling you to focus your efforts on the audiences and accounts that are most likely to drive revenue.

Here is how you can utilize the LinkedIn’s new Matched Audiences.

1. Website Retargeting
Finally, LinkedIn has retargeting. Matched Audience website retargeting allows you to reach people who have visited your website on LinkedIn.  To use this feature, all you need to do is to install the LinkedIn insight tag to your website.

2. Contact Targeting
Now, you can target your ads by uploading a list of up to 30,000 email addresses from your own database or by connecting to a CRM platform those partners with LinkedIn (Marketo, Oracle Eloqua or LiveRamp).

3. Account Targeting
Account targeting lets you now target up to 300,000 companies on LinkedIn. You can now upload a list of target companies. However, this can only be done through the LinkedIn sales team. You cannot do this on your own.
 
Apart from LinkedIn ads, you can also run several different types of advertisements that would benefit your business. Some of the ads are Google Display Ads, Facebook Ads, Remarketing etc. You may opt for PPC services in Delhi to get the best results.

 

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