If you have a website for your online business, you are definitely interested in knowing how many people visit your website every day. But how do you measure or keep track of the visitors? Google Analytics is the tool that is used to measure those visitors. One of its biggest advantages is that its price tag is zero. It is also easy to use. Once the users have signed up for an account and added a small snippet of code to every page, they can track a wealth of information.
Benefits of Google Analytics:
- It gives immense information about your customers and potential ones.
- It talks about the effectiveness of SEO, advertising and marketing and what is working and what is not for your end results
- It provides the knowledge and insight needed to effectively manage campaigns and improve conversion rates
Thus, we can clearly see that Google Analytics has a big role to play in businesses that have an online presence. The benefits of Google Analytics accrue only when the data that is collected can be analyzed accurately. This is where the role of Google Analytics Consulting becomes important.
Let us have a look at the role of a Google Analytics Consultant and how it can boost up your business. The services provided are:
- Audit the data: Google Analytics consultants will help you develop confidence in the integrity of your data. This is important as your decisions will be based on this data. Wrong data can lead to wrong decisions.
- Analyze the data: Google Analytics consultants helps to understand better visitor behavior. He/she also helps in analyzing the marketing campaigns undertaken and their effectiveness.
- Configuration: Google Analytics consultants will help in configuring data which essentially means capturing the right data in the right format to meet the reporting and analyze requirements.
- Dashboards and Reports: He/she helps in creating the dashboard and reports required to monitor and assess the ongoing performance of the online business.
- Support: This expert will provide support to maintain the configuration, fix tracking issues caused by website changes or software updates and provide advice on tracking marketing and advertising campaigns.
We can see that just installing Google Analytics is not enough if you want your online business to grow. With Google analytics management and the help of a Google Analytics certified company, the data collected can be interpreted and analyzed better. This will assist in taking decisions which will help the business to prosper.