Content and SEO go hand in hand. Without an SEO strategy, content can’t keep up in a digital marketplace and SEO without content cannot reach anywhere. Google has said that one of the top three ranking factors for organic search is “content.” But this does not mean any content.
We need high-quality content that will bring results for us. Here’s a comprehensive guide to creating “high-quality” SEO content.
Your content strategy must be SEO focused
You don’t have to wait until the end of content creation to bring in SEO as a promotional tool. An effective content marketing strategy involves keyword and user intent research. Once you are well aware of what kind of content your audience is looking for, you can design a content strategy that answers their specific questions.
Designing good content
When users are engaged, they consume more content, interact with it and share it. It is your responsibility to create a good UX for your audience. From the structure of the details of the layout, make sure you are designing good content.
Create correct content
You should always make sure that you are creating content which is grammatically correct and has credibility. While there is no evidence, at this time, that grammar is a ranking signal, it’s a UX/credibility concern.
Additionally, when you are citing sources and linking to other authorities, it brings credibility to the content. It is also a good SEO technique.
Check your keyword usage
You need to figure out which keywords to apply to the piece of content. You should always avoid keyword stuffing you should just use them better.
Some technical SEO content issues
Most technical SEO factors are site-wide issues that need to be addressed on time. It's important that you make sure that you don’t face any kind of technical errors before you start trying to optimize content. Here are a few technical considerations relating specifically to individual content that you must consider:
Content loads quickly. Three seconds or less is what you must aim for. Make sure the images and other media files are not affecting your site’s speed and the content’s performance.
Content plays well on mobile. We would recommend you to use a responsive design.
The page is included on the site’s XML sitemap. This will enable Google to find and understand the content!
Internal links point to the content. Make sure that the interlinking is properly done with the use of relevant keyword based anchor text.
URLs are short. Top-ranking pages have shorter URLs.