Any promotion of products or services rendered through digital technology is digital marketing. It is the means through which brands have the fastest access to their consumers. As the market is huge and vast and is continuously expanding its branches even in the unexpected areas, rumors also spread about the digital market which people in no time start believing. These myths restrict brand owners to get the required publicity and feedback they desire. The most common amongst them are:
1. Updating your content is less important
When you stuff your website with valuable information, you believe it’s all that you need to gain publicity. But, the work doesn’t end there. Your website needs continuous updates and changes with the content in order to attract and satisfy customers on your behalf.
2. Socializing much is not required
Making a single profile in social media does not help to gain popularity. The maximum profiles you create on social platforms like, facebook, twitter, etc, the more easily you connect with people in a large chain.
3. Digital marketing is the sole platform
You should not fully rely on the digital market for advertising your products as there are sources of media like, newspapers, television etc. that can also help your products become popular in a short span of time.
4. Negative feedback can kill your image
It is not always necessary that people will willingly accept your product. Your products may have some drawbacks which you may not have considered unless shared through personal experience. Feedback, whether negative or positive, gives an open invitation to improvement. And when you take their experiences positively and respond, it will build a strong trust and connection between you both.
5. Consumers are active only over big screen
Another big mistake made while marketing online is believing that consumers should review or shop products through the big screen where the lengthy and creepy process of check out is acceptable. But maximum consumers these days use smartphones for shopping where any hectic form filling or check out process is considered a major setback. Everything should be easily accessible to make products or website dear to general folks.
Although there are many other conflicts that still run on background and prevent consumers from reaching the promoters smoothly, working out and eradicating these problems from the roots can actually be beneficial in long run.